When it comes to individual matters, most human beings tend to act selfishly since their instincts tell them to do so. As s popular science author, Steven Johnson argues the kind of organization which involves “intelligence and personality and learning that emerges from the bottom up”(194) through the example of ant colonies as well as the city of Manchester in his article “The Myth if the Ant Queen”. In a like manner, an American journalist Ethan Watters describes a series of marketing strategies which Japanese drug companies use when trying to promote antidepressants that were originally well-known in the U.S. in his article “The Mega-Marketing of Depression in Japan”. The companies are basically “learning how to market a disease”
