The multiplicity of ethnic cultures constructs our racial attitudes and helps us realize our social identity. In this context, social identity is defined as our various group memberships, where each group membership is emphasized by personal importance (Hoplamazian & Knobloch-Westerwick, 2014). Our personal identities can help us develop how we want to be perceived as individuals by our ethnic culture. In this context, a personal identity refers to how we use our unique individual characteristics to form who we think we are, such as being a kind, or humorous person (Hoplamazian & Knobloch-Westerwick, 2014). Beyond selling suits to the urban male population, Hugo Boss Canada, Inc.’s (2016) print advertisement is telling us that our racial attitudes
…show more content…
By doing so, we can then choose to dress ourselves as either a classic beauty or stern and sophisticated. Classic beauty and stern and sophisticated are model beauty types that can be described as confident and firm looks, where the model impresses us as a mature and reliable “30s-something” self who dresses and presents themselves in a way that is socially acceptable (Dickinson-Delaporte et al., 2014; Shaw & Tan, 2014). In their print advertisement, the slogan is “dress like you don’t believe in second chances” (Hugo Boss Canada, Inc., 2016, p. 49). The slogan describes that we should be confident and firm when we communicate with each other to obtain what we desire. The intent of the slogan is that we should realize that each of us are invaluable assets because of our diverse and unique sets of knowledge, skills, and expertise. Thus, the slogan’s description and intention is consistent with why we would want to develop our social maturity. The way we communicate our appropriate and normative behaviours helps to determine our chances in receiving opportunities regardless of the racial attitudes towards an ethnic …show more content…
An ethnic identity is referred to as the strength of our racial attitudes to identify with a particular ethnic group, which may be defined by our cultural heritage, values, traditions, or language. (Morris & Kahlor, 2014; Hoplamazian & Knobloch-Westerwick, 2014). Colour-blind racism is an ideology that believes racial inequality as a societal issue continues to be nonexistent because equal opportunities exist for people of different races (Morris & Kahlor, 2014). In other words, improving our self-esteem through racial equality is of personal importance because we want to become part of an ethnic identity’s ethnic culture that gives ourselves a sense of belonging where there are shared values, tradition, and/or language. In Hugo Boss Canada, Inc.’s (2016) print advertisement, a White model is used. However, let us consider that the White model may have realized their ethnic Canadian identity, rather than their ethnic White identity. The perception that the White model has realized their ethnic Canadian identity can suggest that ethnic identity is a factor that makes less impact on our racial attitudes and is less important to our social identity. Our motivation to strive for our success is the factor that makes more of an impact on our racial attitudes and is consistent with colour-blind racism
By doing so, we can then choose to dress ourselves as either a classic beauty or stern and sophisticated. Classic beauty and stern and sophisticated are model beauty types that can be described as confident and firm looks, where the model impresses us as a mature and reliable “30s-something” self who dresses and presents themselves in a way that is socially acceptable (Dickinson-Delaporte et al., 2014; Shaw & Tan, 2014). In their print advertisement, the slogan is “dress like you don’t believe in second chances” (Hugo Boss Canada, Inc., 2016, p. 49). The slogan describes that we should be confident and firm when we communicate with each other to obtain what we desire. The intent of the slogan is that we should realize that each of us are invaluable assets because of our diverse and unique sets of knowledge, skills, and expertise. Thus, the slogan’s description and intention is consistent with why we would want to develop our social maturity. The way we communicate our appropriate and normative behaviours helps to determine our chances in receiving opportunities regardless of the racial attitudes towards an ethnic …show more content…
An ethnic identity is referred to as the strength of our racial attitudes to identify with a particular ethnic group, which may be defined by our cultural heritage, values, traditions, or language. (Morris & Kahlor, 2014; Hoplamazian & Knobloch-Westerwick, 2014). Colour-blind racism is an ideology that believes racial inequality as a societal issue continues to be nonexistent because equal opportunities exist for people of different races (Morris & Kahlor, 2014). In other words, improving our self-esteem through racial equality is of personal importance because we want to become part of an ethnic identity’s ethnic culture that gives ourselves a sense of belonging where there are shared values, tradition, and/or language. In Hugo Boss Canada, Inc.’s (2016) print advertisement, a White model is used. However, let us consider that the White model may have realized their ethnic Canadian identity, rather than their ethnic White identity. The perception that the White model has realized their ethnic Canadian identity can suggest that ethnic identity is a factor that makes less impact on our racial attitudes and is less important to our social identity. Our motivation to strive for our success is the factor that makes more of an impact on our racial attitudes and is consistent with colour-blind racism