II. INTRODUCTION
A. Description of the Business
The mission of Toys R Us is to bring joy into the lives of its customers. Established in Washington D.C in 1948 by Charles Lazarus, a man who dreamed of turning a world full of toys for children into a reality, Toys R Us was originally a baby furniture store. As his business grew Lazarus discovered new ways to satisfy his customers by introducing infant merchandise and toys for toddlers. He noticed kids coming into his store just to play with the toys for a couple of minutes. His toys started to sell like hot cakes so he began to increase his toy inventory. Ten years after running his quaint shop, Lazarus decided to invest in a supermarket model for his toy store, and thus the first Toys R Us was born. Within the next couple of decades, his toy superstores expanded across the country becoming the industry titan it is today.
The store I am focusing on is the local Toys R Us in Fremont. Toys R Us is the largest toy retail store in the United States. According to my interview with the manager, the best way to improve overall employee morale is through communicating with them as genuinely as possible. Whenever an employee seems to have performance issues, the best way to deal with them is simply by talking to them. Toys R Us spends on average tens of thousands of dollars to prompt a …show more content…
Within these various sectors of the store, Customer Service Assistants make up over 30% of the stores employee’s, containing over forty employees in the store, Sales Assistants take up 24%, Merchandisers take 5%, Retail Managers take up 2.5%, and Department Supervisors take 3.5%. The outlying 35% of employees work within the warehouse of the store. Below is a SWOT analysis that will show the strengths, weaknesses, opportunities, and threats of both the store and the proposed
A. Description of the Business
The mission of Toys R Us is to bring joy into the lives of its customers. Established in Washington D.C in 1948 by Charles Lazarus, a man who dreamed of turning a world full of toys for children into a reality, Toys R Us was originally a baby furniture store. As his business grew Lazarus discovered new ways to satisfy his customers by introducing infant merchandise and toys for toddlers. He noticed kids coming into his store just to play with the toys for a couple of minutes. His toys started to sell like hot cakes so he began to increase his toy inventory. Ten years after running his quaint shop, Lazarus decided to invest in a supermarket model for his toy store, and thus the first Toys R Us was born. Within the next couple of decades, his toy superstores expanded across the country becoming the industry titan it is today.
The store I am focusing on is the local Toys R Us in Fremont. Toys R Us is the largest toy retail store in the United States. According to my interview with the manager, the best way to improve overall employee morale is through communicating with them as genuinely as possible. Whenever an employee seems to have performance issues, the best way to deal with them is simply by talking to them. Toys R Us spends on average tens of thousands of dollars to prompt a …show more content…
Within these various sectors of the store, Customer Service Assistants make up over 30% of the stores employee’s, containing over forty employees in the store, Sales Assistants take up 24%, Merchandisers take 5%, Retail Managers take up 2.5%, and Department Supervisors take 3.5%. The outlying 35% of employees work within the warehouse of the store. Below is a SWOT analysis that will show the strengths, weaknesses, opportunities, and threats of both the store and the proposed