Overview of the Mid-Cities Café – Analysis and Recommendations
Accomplishments indicating success in any business field inclusive of the hospitality industry, and above all the restaurant area, results from the utilization of knowledge concerning essential criteria related to the marketing mix. This term describes the four primary choices a business makes when it chooses to market a service or a product (Manktelow, n.d.). Moreover, according to Purely Branded (2012), the balancing of the four elements comprising this marketing mix, the product, the place/location, the pricing, and the promotional components, remain a crucial requirement for the development of a beneficial marketing strategy in a startup or an established business, as well. Therefore, the marketing consulting firm utilizes this data to prepare both SWOT and competitive analysis for the formulation of SMART goal recommendation to the managerial team of the Mid-Cities Café.
Thus, it is imperative to establish background data or information on the noted attributes of the Mid-Cities Café in order to assess any other gathered data. The accomplishment of this task occurs through observation, the owner contributions of information, as well as, the physical data acquired through records. The Mid-Cities Café, a solitary, one-owner operation, …show more content…
Specifically, according to Investopedia (2003), SWOT assists in the determination of the probable risks, as well as, the rewards potentially available to the restaurant. Accordingly, the SWOT correlates to the accomplishment of the business objectives, as well as, minimizing any potential impediments to the business. Thus, this allows the restaurant to achieve their
Accomplishments indicating success in any business field inclusive of the hospitality industry, and above all the restaurant area, results from the utilization of knowledge concerning essential criteria related to the marketing mix. This term describes the four primary choices a business makes when it chooses to market a service or a product (Manktelow, n.d.). Moreover, according to Purely Branded (2012), the balancing of the four elements comprising this marketing mix, the product, the place/location, the pricing, and the promotional components, remain a crucial requirement for the development of a beneficial marketing strategy in a startup or an established business, as well. Therefore, the marketing consulting firm utilizes this data to prepare both SWOT and competitive analysis for the formulation of SMART goal recommendation to the managerial team of the Mid-Cities Café.
Thus, it is imperative to establish background data or information on the noted attributes of the Mid-Cities Café in order to assess any other gathered data. The accomplishment of this task occurs through observation, the owner contributions of information, as well as, the physical data acquired through records. The Mid-Cities Café, a solitary, one-owner operation, …show more content…
Specifically, according to Investopedia (2003), SWOT assists in the determination of the probable risks, as well as, the rewards potentially available to the restaurant. Accordingly, the SWOT correlates to the accomplishment of the business objectives, as well as, minimizing any potential impediments to the business. Thus, this allows the restaurant to achieve their