Disney Culture Influence

When parents are showing their children certain images through media, they are taking a chance of the content of that media influence their children’s young and developing minds. Some may see it as entertainment, learning, etc. but without a doubt the child will be seeing certain images and receiving certain messages of how they should view the world. However, in many cases, parents and educators have opportunities that are not capitalized on, and that is developing children’s understanding about cultures of particular groups and reinforcing that idea with supporting content in media. Giroux and Simon (1989) describe this by saying that ideology is a pedagogical process. “The relationships that subordinate groups enter into with respect to …show more content…
Students are victims of this, and they are being sent messages through entertainment that devalues other cultures and norms that are not the dominant ones. Disney’s empire of influence features, but are not limited to: movies, radio, television networks, merchandise, and print media. The novel The Mickey Mouse Monopoly and A Mouse that Roared are representations of how corporations can have an influence on the social climate of culture, reinforcing their ideas through capitalism, how those influences can monopolize businesses, and socialize …show more content…
17-18). Disney capitalizes on the innocence of children to rein traditional American ideas and attitudes. Benjamin Barber from the Nation understand the power and influence popular culture has on its viewers, he wrote, “It is time to recognize that the true tutors of our children are not school teachers or university professors but filmmakers, advertising executives and pop culture purveyors. Stanford, MTV trumps MIT. It is not from their schools that children learn to obsess over the President’s private sexual conduct” (p. 63). I do not completely agree with this quote; I believe that educators are political agents and opinion leaders of