Many of Adorno’s ideas can be recognized throughout The Merchants of Cool’s exploration of youth and popular culture. As addressed by Adorno, standardization, identification, and pseudo-individualization all take form in the growing teenage culture.
In the documentary The Merchants of Cool, you can see how standardization is seen throughout the film. It shows how teens are very vulnerable in their quest for what’s considered “cool” in popular culture. Today, the search for being “cool” affects teens because they want to fit in and are willing to change their identity just to fit in with their humanity. Teens believe that it is the right thing to do because they see other icons do certain things and that they should follow as well, instead
In the documentary The Merchants of Cool, you can see how standardization is seen throughout the film. It shows how teens are very vulnerable in their quest for what’s considered “cool” in popular culture. Today, the search for being “cool” affects teens because they want to fit in and are willing to change their identity just to fit in with their humanity. Teens believe that it is the right thing to do because they see other icons do certain things and that they should follow as well, instead