Video Assignment: “The Merchants of Cool”
Assignment
What do these quotes mean? The comments from the video “The Merchants of Cool” summarize many of the important ideas expressed in the video. In your answers, include AT LEAST 2 sentences: one sentence that explains the quote and another sentence that expresses your opinion about the concept.
1) "The paradox of ‘cool hunting’ is that it kills what it finds."
-Douglas Rushkoff
• According to Douglas in the video the meaning of this quote is that once it expands and the public has where it becomes old which then make it uncool anymore.
• My opinion about this concept is that cool changes so quickly and once everyone has it and it’s so popular it’s not cool anymore so they come up with something new that is better and even more popular.
2) …show more content…
They are trying to almost take over and exploit teenagers for their own profit, just like the British when they tried to take over Africa.
• Marketers are hunting ideas from the teenager’s culture to know our needs and to know what cool things we like to make profit over us where they really having success when these cool things come to market and fit these cool teenagers. They are simply trying to "conquer" teenagers to gain all the business they
Assignment
What do these quotes mean? The comments from the video “The Merchants of Cool” summarize many of the important ideas expressed in the video. In your answers, include AT LEAST 2 sentences: one sentence that explains the quote and another sentence that expresses your opinion about the concept.
1) "The paradox of ‘cool hunting’ is that it kills what it finds."
-Douglas Rushkoff
• According to Douglas in the video the meaning of this quote is that once it expands and the public has where it becomes old which then make it uncool anymore.
• My opinion about this concept is that cool changes so quickly and once everyone has it and it’s so popular it’s not cool anymore so they come up with something new that is better and even more popular.
2) …show more content…
They are trying to almost take over and exploit teenagers for their own profit, just like the British when they tried to take over Africa.
• Marketers are hunting ideas from the teenager’s culture to know our needs and to know what cool things we like to make profit over us where they really having success when these cool things come to market and fit these cool teenagers. They are simply trying to "conquer" teenagers to gain all the business they