With the raise in publicity, the Medici family was being drawn into the spotlight. Lorenzo de’ Medici, Cosimo’s brother, was now responsible for his family’s wealth and publicity. Not willinging to let his family name be defined by the wealth they possessed, Lorenzo formed a plan. Lorenzo’s plan consisted of using the art of distraction to keep the public from suspecting anything of the family. Lorenzo decided to invest the money into things, “ Lorenzo spent lavishly on paintings, and he created Italy’s finest apprentice schools for young artists” (Greene, R., & Elffers, J., 2010). Doing this, led the public to focus on Lorenzo’s generosity and not his wealth. This gave the Medici family a grand reputation that would help them keep power
