The Medici Effect Summary

I found the information within this book to be incredibly enlightening in discovering not only what urban ministry entails, but also ministry itself. In this 21st century, there are practically two to three churches on nearly every city block. Moreover, each church has their own agenda, organizational structure and their very own way of doing things. In our Western culture today, it is a fact with quite clear understanding that many churches do church instead of becoming a church as Jesus Christ intended when He told Peter, “upon this rock, I will build my church” (Matt 16:18 NIV).
Dave Gibbons discussed the value of the Medici Effect. The Medici Effect often refers to a experience that typically occurs when a number of talented, creative, …show more content…
Not too long ago, I was attending a home going celebration at a church in Jackson, TN. It was an older church, and not one of the mega churches that I often attend on a very regular basis. I noticed while sitting in the pews of this older church that the seating bench was very uncomfortable to me and not at all what I’ve come accustomed to. I had wondered why the members of the older church had not taken an initiative to upgrade their seating benches in their church, and was fathomed to the fact that many of their members actually sat in these benches practically every Sunday. It was quite eye-opening to me to read about Gibbons thoughts on this matter. He states, “Throughout the 1980’s and 1990’s, we in the church not only spent a lot of time, bandwidth, and focus trying to create places that attract people just like us, we also worked hard at making church comfortable and convenient. We became really good at producing large-screen extravaganzas that rival network television, complete with cutting-edge programming, free donuts, cushy seating, welcome teams, parking, free wireless, and ATMs in the foyer” (Gibbons, 2009, p.