Women in Advertising
The media have a great responsibility in the public image of women that is created through the language they use. This language can hide, discriminate and even denigrate them. A feature that warns there frequently in the media is the asymmetry when dealing with females compared to males, as we shall see in the following cases. Advertising is a very powerful form of social communication in modern society. It provides the imagery with the most support and the highest concentration anywhere in the media system. The woman was very helpful for advertisers through the history element. In some cases it is set as an object of desire and in others as the weaker sex. Although these two issues have caused controversy in the world, …show more content…
One of the topics most prevalent in our society is the membership of women in the domestic sphere. Sexist advertising reinforces this idea of women as head of household and family world. They are women engaged in housework and whose sole purpose is to satisfy your husband and children. Sometimes a humorous image which suggests that household work is of minimal importance compared to other jobs is observed. These women also occurs quite attractive to please her husband and often appear without direct reference to the chore and trying to avoid the negative connotations of domestic work for greater …show more content…
For example, in ads detergents is assumed that both the sending and the receiving of the message is a woman. Another test is advertising manifested in images, where the physical attributes of the intellectuals are prioritized and leaving disqualified and undervalued women, not to mention the campaigns that have clear sexist connotations, that is, where only women are engaged to meet the needs of your family. Advertising invites us to discover a continent of ideas, techniques, procedures, image management and stereotypes that are manipulated in order to persuade and encourage people to buy the product or service. The most repeated stereotypes in advertising today are: reduction of women to reproductive function and exclusive responsibility of caring for the family and home. Place it as a property / cargo
The media have a great responsibility in the public image of women that is created through the language they use. This language can hide, discriminate and even denigrate them. A feature that warns there frequently in the media is the asymmetry when dealing with females compared to males, as we shall see in the following cases. Advertising is a very powerful form of social communication in modern society. It provides the imagery with the most support and the highest concentration anywhere in the media system. The woman was very helpful for advertisers through the history element. In some cases it is set as an object of desire and in others as the weaker sex. Although these two issues have caused controversy in the world, …show more content…
One of the topics most prevalent in our society is the membership of women in the domestic sphere. Sexist advertising reinforces this idea of women as head of household and family world. They are women engaged in housework and whose sole purpose is to satisfy your husband and children. Sometimes a humorous image which suggests that household work is of minimal importance compared to other jobs is observed. These women also occurs quite attractive to please her husband and often appear without direct reference to the chore and trying to avoid the negative connotations of domestic work for greater …show more content…
For example, in ads detergents is assumed that both the sending and the receiving of the message is a woman. Another test is advertising manifested in images, where the physical attributes of the intellectuals are prioritized and leaving disqualified and undervalued women, not to mention the campaigns that have clear sexist connotations, that is, where only women are engaged to meet the needs of your family. Advertising invites us to discover a continent of ideas, techniques, procedures, image management and stereotypes that are manipulated in order to persuade and encourage people to buy the product or service. The most repeated stereotypes in advertising today are: reduction of women to reproductive function and exclusive responsibility of caring for the family and home. Place it as a property / cargo