Persuasion Campaign Values

Our persuasion campaign project can easily be recognized throughout the different forms of mass media. The main motives or values of the campaign are based mainly on emotion and action. Through the use of emotion our campaign is showing both the positive and negative lights on our campaign. Through the use of action the campaign shows how the audience can get involved with out having to spend money. The main focus is for the audience to focus on the volunteering aspect of our campaign. Our group is focusing on the importance of time and human connection within the campaign. Time and human connection are two things that money can’t help a sick child recover from. The overall theme our group chose for this campaign was “Lift Them Up.” What …show more content…
By establishing credibility and trust we are proving to our audience that our cause is important enough to support. Our group hopes to establish credibility and trust, in many forms throughout our campaign. A few ways our campaign plans to establish trust and credibility is by focusing on moral values. Another way we accomplish credibility is by focusing on the Christian element and how we should care for one another as part of the human race. The group also established credibility by quoting respectable websites about certain …show more content…
Through this logo we hope that our audience will notice that they only have to give time to help us reach our goal. Within the logo our group also hid a Christian element, by putting three T’s together and making the center T bigger than the others. By doing this, the group is hoping that the audience will get a Christian vibe from the campaign and will get volunteers this way. By using a Christian element in our design we hope that the campaign will gain some credibility with churchgoers and helping them give back to the community.
Another way that our group is gathering trust and credibility through the project is the PSA. The PSA is very informative about what our campaign is about and how you can help. By listening to another person talk about the importance of a subject more people are likely to help said function. The PSA also helps establish credibility by stating facts and helping people become more aware of the cause.
The poster helps create credibility by showing that our campaign is not out to take your money but instead just wants your time. Once a person realizes that we are not out to get money but instead to just have one afternoon then they will be more likely to come help your