in the media coverage on obesity (Briggs, 2013). Children’s eating habits, weight and body mass index (BMI) have become a priority for monitoring by domestic and professional personnel. In order to monitor such things, there has to be a standard in which to compare, and thus norms have been created in BMI and body shapes not just for children, but adults also (De Vogli, et al., 2011).
These norms led to the medicalization of obesity. By having a set standard which a BMI or body shapes need to adhere, when a person falls outside of this category is has to ‘corrected’. This diagnostic procedure of classifying a person as obese victimises people for being outside the standard (De Vogli, et al., 2011). People who do not fit these norms of body …show more content…
In Brown’s cross-cultural study of appropriate body size in different cultures, many preferred plumpness as being attractive. However in areas where the obesity rate has increased that previously desired and/or accept larger bodies and obesity, they now prefer thinner bodies (Brown, 1991). This also increases the stigma tied with obesity and further reduces the self-esteem of women and men (Brewis, et al., 2011). Because of these tactics employed by food marketing corporations, it can be clearly seen that they have influence over people’s food choices and these choices impact eating behaviors that can result in health issues associated with poor …show more content…
However all this attention on childhood obesity cause by bad diet drew focus away from higher risk populations such as young adults. Many studies have shown that teenagers and adolescents have far worse diets than that of younger children, often using pocket money and such to visit fast food restaurants or to buy snacks. However the targeted campaigns by the government and other organisations are all aimed towards younger children. However the aim of these focused campaigns are to try to enforce healthy eating habits from a young age, in the hopes that these will continue into adulthood (De Vogli, et al.,
These norms led to the medicalization of obesity. By having a set standard which a BMI or body shapes need to adhere, when a person falls outside of this category is has to ‘corrected’. This diagnostic procedure of classifying a person as obese victimises people for being outside the standard (De Vogli, et al., 2011). People who do not fit these norms of body …show more content…
In Brown’s cross-cultural study of appropriate body size in different cultures, many preferred plumpness as being attractive. However in areas where the obesity rate has increased that previously desired and/or accept larger bodies and obesity, they now prefer thinner bodies (Brown, 1991). This also increases the stigma tied with obesity and further reduces the self-esteem of women and men (Brewis, et al., 2011). Because of these tactics employed by food marketing corporations, it can be clearly seen that they have influence over people’s food choices and these choices impact eating behaviors that can result in health issues associated with poor …show more content…
However all this attention on childhood obesity cause by bad diet drew focus away from higher risk populations such as young adults. Many studies have shown that teenagers and adolescents have far worse diets than that of younger children, often using pocket money and such to visit fast food restaurants or to buy snacks. However the targeted campaigns by the government and other organisations are all aimed towards younger children. However the aim of these focused campaigns are to try to enforce healthy eating habits from a young age, in the hopes that these will continue into adulthood (De Vogli, et al.,