The Media And Its Effect On Society Essay

1117 Words Sep 4th, 2016 null Page
To begin with, this fitness advertisement evokes the feeling of guilt for the viewer, hence provoking a belief or feeling of unconfidence within themselves or their bodies. On a daily basis, both men and women are pressured to look, speak, and act a certain way. For example, the media uses Ethos to establish credibility in the consumer and lure them into believing that individuals are not deemed worthy on their appearance. Constantly, we see the portrayal of this; whenever the TV is on, always, there is an advertisement about the new machines one can use to lose weight, teas one can drink to speed up an individual’s metabolism, and clinics recommended to “perfect your image.” Through the use of Ethos, Logos and Pathos, the media is able to establish a mindset of guilt in the consumer by erasing the thought of prospering with enduring happiness. At least once in a lifetime, people will stumble upon the question, “what is beauty”? By definition, beauty is the combination of qualities that pleases the aesthetic senses. Correspondingly, if one were to ask someone what society defines as beauty, a possible reference would be a celebrity the general public praises such as one on the cover of a popular magazine. There are multiple ways of interpreting this question; however, many do not acknowledge the fact that true beauty is not what lies on the skin, but what lies beneath. Frequently, when asking someone to describe the perfect person, often they go directly into speaking about…

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