The word “Pura Vida” is a part of a nonmaterial culture. It is a symbol that is used in the Costa Rican language. Costa Ricans came up with this phrase in the 1950s (Villalobos). A movie released in the Mexican community called “Pura Vida” is speculated to be where the Puerto Ricans got the phrase (Villalobos). At first, only a few societies in Costa Rica used this phrase, but by the 1970s this phrase was used in the whole country (Villalobos). Everyone says “Pura Vida” in Costa Riva, even tourist say it when they visit the country (“Pura Vida”). Many people name their business “Pura Vida” (Villalobos).
When translated to English, it means “pure life” (Villalobos). To Costa Ricans, it is used a few different ways; as a greeting or farewell,
When translated to English, it means “pure life” (Villalobos). To Costa Ricans, it is used a few different ways; as a greeting or farewell,