2984 Words Feb 25th, 2014 12 Pages

In his book entitled ‘The McDonaldization of Society’, George Ritzer nicely encompasses concepts from sociology, management, and economics to provide a profound understanding of our modern society. According to George Ritzer, McDonaldization is defined as the process by which the principles of the fast-food restaurant are coming to dominate more and more sectors of American society as well as of the rest of the world. Toys “R”Us, Wal-Mart, Gap, Jiffy Lube, and Home Depot are all examples of companies that want to become the McDonald’s of their industry. The success of McDonald’s is also evident worldwide as over half of the company’s revenue comes from overseas operations serving 50 million customers a day. Indeed, this
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The third explanation for the rush toward McDonaldization is that it meshes well with other social changes taking place throughout the world. The fast-food model thrives in a society that emphasizes mobility; therefore these restaurants suit a society in which people prefer to be on the move.

McDonaldization and Efficiency

Although the fast-food industry did not create the desire for efficiency in society, it has helped efficiency turn into a universal reality in everyday life. The streamlined process of McDonaldization has spread to other restaurants within the fast-food industry. Other restaurants such as Taco Bell, Burger King, and Domino’s have all created processes to get customers in and out as quickly as possible. The frozen food industry sprang up as a result of the demand to speed up and simplify home cooking. Dieting and exercise has been affected by McDonaldization as well. Diet books now promise shortcuts to weight loss, pills are sold to lose weight, and diet centers sell prepackaged dried food. Some other areas of society that have been affected by McDonaldization include shopping, higher education, healthcare, and entertainment. The department stores, shopping malls, and even gas stations have all become streamlined stores which allow consumers to buy products quickly and efficiently. Universities now provide assessments that can be graded by a machine, leaving academics more

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