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However, the company’s purpose of the marketing campaign is clearly traveled around and the nature of the company’s retail business. The overall performance of Walmart in the global retail industry is connected to its marketing mix strategies of the 4 p’s, product, price, promotion, and place. As the company continues to precede into the direction as the most gigantic retailer in the world, Walmart expects to use the same marketing mix as it expands globally (Ferguson). The strategies included in the company’s current marketing mix have already shown considerable success