The Marketing Strategy Of Walmart

730 Words 3 Pages
A marketing campaign I believe to be successful is for the company Walmart. The company’s main mission in their marketing message is to save people money, which they can live better lives. Walmart is also able to convey low prices by always finding ideas to increase efficiency and cut waste out of the system and pass savings on to its customers (Walmart Launches National Advertising Campaign to Show “The Real Walmart”). Walmart’s business approach explains how Walmart delivers low prices for its consumers. The company’s low prices start with one of the world’s most advanced supply networks, including an incredibly efficient trucking fleet. The company has increased its fleet efficiency by 80 percent (Walmart Launches National Advertising Campaign …show more content…
These consumers are economically and ethnically diverse, coming from all different paths of life and have every occupation and significance conceivable. In addition, of Walmart has an everlasting approach of working exactly with manufacturers to terminate markups and generating affordable, high quality goods and food to the consumers daily, the company also, collaborate with several local farmers in every region of the world.
Therefore, the media, Walmart used to project this marketing campaign was showcasing the “real” Walmart consumer as they are able to invest in themselves and their families in real and meaningful ways with the money they save by shopping at Walmart. Also, consumers describe being able to build their child’s education fund or invest in their family business or pay for braces for their kids (Walmart Launches National Advertising Campaign to Show “The Real Walmart”). Walmart presented this ad in commercials seen on TV, Internet and social media.
In addition, the company’s ad demonstration is not singled to only one type of Walmart consumer, however, focuses on three key
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The company technological insight, which has been used to extract cost from their supply chain, as one strong strategy and being on the cost effective side. The marketing team would need to discover a cultivated and multifaceted perspective of Walmart’s target customer. I believe the team would utilize quantitative data as it is most recommended, to help determine how much money consumers spend on groceries/goods monthly in stores. Therefore, utilizing the qualitative data will be able to elucidate what’s really happening within the market giving it enhanced insight by determining how the service, and the consumer feels about Walmart stores, products, etc. However, the company has always valued the consumer voice as the stores ensure to place a link for them to take a daily survey on receipts for a chance to win a $1,000 Walmart gift card for the

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