CURRENT STRATEGY
Since Mazzetti 's is a small, local business, the company has used traditional marketing efforts that cost them the least, in the past. Mazzetti’s used to place ads in the local newspaper, the Pacifica Tribune, but as the age of digital media is in full swing, the bakery has abandoned this strategy. Aside from print advertisements, Mazzetti’s has relied heavily on word of mouth marketing and has helped to create a presence in the community by donating to or helping out with various fundraisers and events. Each year the bakery donates financially to, as well as caters the breakfast and dinner, for the “Devil’s Slide Ride” which supports PARCA, an organization that works to help improve the lives of the developmentally-disabled and their families in San Mateo County. Additionally, Mazzetti’s has helped with many school fundraisers and sponsored local sports teams, furthering their visibility and giving back to the community.
Some of Mazzetti’s best marketing comes from the bakery’s numerous awards, as they have won spots in the Tribune’s “Best of Pacifica” yearly competition. In 2015 they were voted “Best Place for Desserts.” In 2014, Julie and Rudy, who own and operate Mazzetti’s, were recognized with the title of “People Who Care” by the Ukiah …show more content…
Their products are a well-established in the local community but can be advertised as a “must-have” or “must-stop” to travelers visiting the San Francisco Bay Area. This tactic allows them to broaden their target market beyond the population of Pacifica which is estimated at 39,000 people (2013). Located right off Highway 1, it is an easy stop for those traveling into the city. The San Francisco Travel Association reported that San Francisco welcomed 24.6 million visitors in 2015 (SanFranciscoTravel). Mazzetti’s could put up a few billboards, or simple signs to attract even just a portion of millions of people passing
Since Mazzetti 's is a small, local business, the company has used traditional marketing efforts that cost them the least, in the past. Mazzetti’s used to place ads in the local newspaper, the Pacifica Tribune, but as the age of digital media is in full swing, the bakery has abandoned this strategy. Aside from print advertisements, Mazzetti’s has relied heavily on word of mouth marketing and has helped to create a presence in the community by donating to or helping out with various fundraisers and events. Each year the bakery donates financially to, as well as caters the breakfast and dinner, for the “Devil’s Slide Ride” which supports PARCA, an organization that works to help improve the lives of the developmentally-disabled and their families in San Mateo County. Additionally, Mazzetti’s has helped with many school fundraisers and sponsored local sports teams, furthering their visibility and giving back to the community.
Some of Mazzetti’s best marketing comes from the bakery’s numerous awards, as they have won spots in the Tribune’s “Best of Pacifica” yearly competition. In 2015 they were voted “Best Place for Desserts.” In 2014, Julie and Rudy, who own and operate Mazzetti’s, were recognized with the title of “People Who Care” by the Ukiah …show more content…
Their products are a well-established in the local community but can be advertised as a “must-have” or “must-stop” to travelers visiting the San Francisco Bay Area. This tactic allows them to broaden their target market beyond the population of Pacifica which is estimated at 39,000 people (2013). Located right off Highway 1, it is an easy stop for those traveling into the city. The San Francisco Travel Association reported that San Francisco welcomed 24.6 million visitors in 2015 (SanFranciscoTravel). Mazzetti’s could put up a few billboards, or simple signs to attract even just a portion of millions of people passing