Colgate is a toothpaste brand that is manufactured by the American consumer goods conglomerate Colgate-Palmolive. This business was originally started by William Colgate they originally sold starch, soap, and candle on the dutch street in New York. It was not until the founder died that the Colgate Hygiene products where placed on the market. They were first sold in 1873 sixteen years after William Colgate died. The Colgate brand has set itself apart from its competitors in the same market. Colgate has practiced certain strategies that allowed them to be at the top of the market in their field. Therefore this essay will examine Colgate in relation to the Marketing Mix as well as provide a Value Proposition that will encapsulate what this brand
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The focal point, however, is providing products that fight bacteria and give consumers the opportunity to gain strong teeth, through its main ingredient, fluoride.Their products include toothpaste, toothpowder, mouth mouthwash, and toothbrushes. In the toothpaste segment, they offer over 13 different types that include a children segment as well. These products provide protection from cavities, prevention of gingivitis and plaque, longer duration of fresh breath, controlling of tartar, whitening of the teeth and strengthening of enamel and sensitivity relief (Bhasin, 2017). Colgate toothpaste is packaged to offer customers varying sizes, this ranges from 20 gms to 300 gms. In addition to their toothpaste line for any consumer, they also provide a wide collection of toothbrushes ranging from small bristle brushes, brushes for sensitive teeth. Colgate is a good markup company but every company has competitors, theirs are pepsodent and …show more content…
The retailers, in turn, make these products available to customers. Colgate's marketing strategy emphasizes a quick delivery and easy availability to their consumers (Bhasin, 2017).They also provide the service of online shopping so consumers can purchase their products via the website. Colgate can be found in just about any supermarket, retail stores or grocery stores. Colgate normally offers combo offers but a sale of their products in almost non-existent. Colgate has a strong distribution network in place which is evident in its marketing mix place strategy. This ascertains the availability of this high-quality product across the
The focal point, however, is providing products that fight bacteria and give consumers the opportunity to gain strong teeth, through its main ingredient, fluoride.Their products include toothpaste, toothpowder, mouth mouthwash, and toothbrushes. In the toothpaste segment, they offer over 13 different types that include a children segment as well. These products provide protection from cavities, prevention of gingivitis and plaque, longer duration of fresh breath, controlling of tartar, whitening of the teeth and strengthening of enamel and sensitivity relief (Bhasin, 2017). Colgate toothpaste is packaged to offer customers varying sizes, this ranges from 20 gms to 300 gms. In addition to their toothpaste line for any consumer, they also provide a wide collection of toothbrushes ranging from small bristle brushes, brushes for sensitive teeth. Colgate is a good markup company but every company has competitors, theirs are pepsodent and …show more content…
The retailers, in turn, make these products available to customers. Colgate's marketing strategy emphasizes a quick delivery and easy availability to their consumers (Bhasin, 2017).They also provide the service of online shopping so consumers can purchase their products via the website. Colgate can be found in just about any supermarket, retail stores or grocery stores. Colgate normally offers combo offers but a sale of their products in almost non-existent. Colgate has a strong distribution network in place which is evident in its marketing mix place strategy. This ascertains the availability of this high-quality product across the