Coke Vs Pepsi Competitive Analysis

The rivalry between coke and Pepsi has been going on for ages, ever since Pepsi came out in 1898 it’s been an ongoing competition . there is a impartial difference between the worlds most popular drink ;coke and Pepsi . Some may say they can taste the difference while others say there’s no difference at all. Even though they may be similar formula wise they are still many things that set them apart .
Even though both Coke and Pepsi sell at the same price in stores sold almost everywhere there is still a different marketing choice between the two. With coke they have a one brand’ strategy when it comes to their market. For many years “Open Happiness” was the global marketing campaign for The Coca-Cola Company , but recently has been changed to “taste the feeling”. In early 2016, Coca-Cola, Has spent over $4 billion on advertising last year, according to Bloomberg. On the other side pepsi uses a different strategy called marketing mix strategy. The marketing mix is the combination of strategies and tactics that the firm uses to implement its marketing plan ,also named 4Ps; …show more content…
Both brands has alike origins but turning to nutritional content, Pepsi has slightly more sugar, calories, and caffeine. Coca cola is originally brewed from coca leaves and kola nuts and has a sugar content of 39Mg.Similar to Coke , Pepsi is originally brewed from kola nuts and pepsin with a higher sugar content of 41 Mg. Pretty much everyone has a preference between Coke and Pepsi, Despite many differences, most people can't tell the difference. With both having similar ingredients A 12-ounce can of Coca Cola is 140 calories and on the other hand the same size Pepsi has 150 calories. Down to the taste of both drinks is all opinion , but Pepsi is said to be more sweeter than Coke, Pepsi is characterized by a citrusy flavor burst unlike like raisiny-vanilla taste of