Netflix Marketing Mix

The Marketing mix plays a big role in the success of any company, and such is the case for Netflix. While Netflix excels because of its pricing tactics of its many services, it has mainly gained fame by word-of-mouth or through the “grapevine”. Netflix gained a lot of its social media coverage from platforms such as twitter, Instagram, and youtube. Even now, decades after Netflix was founded, it is still all the rage and all everybody can talk about. If you think back about it yourself, you didn’t hear about Netflix because of a paid ad, did you? It was most likely from a friend or family member. With Netflix always being subject to media discussions, it is no secret that their target population is the millennial generation, or people aged …show more content…
If a product isn 't marketable or sustainable, how are you expected to make a profit? Netflix is known for their pricing and convenience of distribution, but their actual product is what is making users switch to other competitors like Hulu. While Hulu charges higher prices than Netflix, Hulu offers a wider variety of tittles. Shows are also available almost immediately to stream on Hulu, whereas Netflix releases new seasons long after they had initially aired. Netflix could gain could back all the consumers it lost to Hulu if they simply included more titles and released them sooner. Creating the best possible product for consumers is …show more content…
The company would need to promote their product. This is an area in which Netflix fails in.. The issues Netflix faces with their promotional and advertising strategies is that there is a lack there of. The company could sell much more targeted ads about specific shows or movies that are popular, this would be informative to those who don 't use Netflix and could draw them in. Although Netflix doesn 't have many ads on social media, but it has still managed to become popular through these sites. Without websites like Facebook, Instagram, and Twitter, Netflix would not be as popular as it is today. Netflix relies on its popularity between the social media and young people to keep it running. Since Netflix is already popular on social media, imagine if they promoted their prices and services more, they would gain even more popularity. When Netflix does promote themselves it is mainly on their original content. Although this method of just promoting their own content seems logical, there are two sides to it. The good side of promoting their own content is that it sets Netflix apart from it’s current competitors, such as Hulu. This is mainly beneficial to the customer because Netflix original content is uploaded by seasons, which allows for binge-watching; a Netflix lover’s dream. It is bad because their own original content seems to be the only aspect of the