Johnson & Johnson was founded in 1886 and has put the needs and well-being of its staff and customers first for over 130 years. The Johnson & Johnson Family of Consumer Companies offers the world’s largest range of consumer healthcare products. (https://www.jnj.com/healthcare-products) and they have also made substantial contributions to the medical industry for many years which include products aiding surgery and Janssen Pharmaceutical products which help combat some of the worst diseases we face today.
The Fast Moving Consumer Goods industry covers the household items that you buy when shopping in the supermarket or a pharmacy. ‘Fast moving’ implies that the items are quick to leave the shelves and also tend to be …show more content…
(Chartered Institute of Marketing). Marketing has played an important role in sustaining Johnson & Johnsons reputation as being a leader in the consumer goods market providing the best quality and care for everyone.
The Marketing Mix
Johnson & Johnson uses elements of the marketing mix to achieve its overall business objectives. One of the company’s main objectives is the Quality and Compliance core objective which states “Ensuring we deliver high quality products to our customers around the world and complying with the laws and regulations which govern our business activities have been long-standing principles at Johnson & Johnson” (https://www.jnj.com/about-jnj/company-statements/johnson-johnson-quality-and-compliance-core-objective)
• “Growth & Innovation- We aim to own and shape a diverse supplier base that delivers high quality, compliant and reliable products and services.”
• “Global Diversity, Citizenship and Sustainability- Johnson & Johnson shapes and upholds the highest standards for responsible sourcing and corporate citizenship.”
• “Investing in Our Future- We track new market developments and seek suppliers who understand emerging trends and plan their business …show more content…
Consumer products, which is noted for its developments in baby care, skin care and also smaller ranges such as wound and oral care. Strategic mergers and acquisitions have allowed these divisions to grow substantially since the 1990s. The acquisitions have allowed Johnson & Johnson to have a large product portfolio including brands such as band-aid, neutrogena and Tylenol. This industry is highly competitive and fast-moving which can influence how Johnson & Johnson use the idea of well-known and branded products to achieve their business objectives such as growth and increasing the reliable supply network. “Johnson and Johnson doubled its revenue from $30 billion to $61 billion over the last 10 years. During this period the revenue mix changed by having a stronger growth in the consumer and medical devices segments. The medical device business has replaced the pharmaceutical business as the biggest revenue generating division.”( https://seekingalpha.com/article/238950-johnson-and-johnsons-intrinsic-value) This shows the level of growth that has occurred in this top brand over recent years and with increased innovation and customer satisfaction they are projected to grow