Chobani
I. The Market In the past decade Greek yogurt has become U.S. consumers’ popular choice of yogurt, so much so that it accounts for one quarter of total U.S. yogurt market. Chobani pounced on the growth of Greek yogurt and created a rich, low-fat, and high-protein Greek yogurt. (America’s) Other yogurt companies saw the potential in Greek yogurt and they decided to follow in Chobani’s footsteps. Chobani’s competitors include; Yoplait, Dannon, and Stonyfield Farm, along with generic grocery store brands. (Top)
II. Achievements Over the course of only five years Chobani grew into a one billion dollar company and became America’s number one yogurt brand. “In December 2010 Chobani claimed the number-one Greek yogurt spot, and just a few months later, in April 2011, rose to be named the number-one-selling yogurt brand in America,” (America’s). In the year 2012, Chobani received two awards, the Small Business Administration’s National Entrepreneurial Success of the Year Award and the Fast Company’s 2012 Most Innovative Companies. (America’s) According to the Chobani case study, Chobani is available at major retailors in the U.S.; Toronto, Canada; New South Wales and Victoria, Australia.
III. History …show more content…
(Chobani) In 2005 Ulukaya stumbled upon an ad in the newspaper for a recently closed yogurt plant in New York and went straight to the site and bought it on the spot. With the help of only four employees, Chobani perfected its recipe and was on grocery store shelves in 2007. The deal that brought Chobani to where it is now was when Stop & Shop, New England’s largest retailer, signed an agreement to sell their
I. The Market In the past decade Greek yogurt has become U.S. consumers’ popular choice of yogurt, so much so that it accounts for one quarter of total U.S. yogurt market. Chobani pounced on the growth of Greek yogurt and created a rich, low-fat, and high-protein Greek yogurt. (America’s) Other yogurt companies saw the potential in Greek yogurt and they decided to follow in Chobani’s footsteps. Chobani’s competitors include; Yoplait, Dannon, and Stonyfield Farm, along with generic grocery store brands. (Top)
II. Achievements Over the course of only five years Chobani grew into a one billion dollar company and became America’s number one yogurt brand. “In December 2010 Chobani claimed the number-one Greek yogurt spot, and just a few months later, in April 2011, rose to be named the number-one-selling yogurt brand in America,” (America’s). In the year 2012, Chobani received two awards, the Small Business Administration’s National Entrepreneurial Success of the Year Award and the Fast Company’s 2012 Most Innovative Companies. (America’s) According to the Chobani case study, Chobani is available at major retailors in the U.S.; Toronto, Canada; New South Wales and Victoria, Australia.
III. History …show more content…
(Chobani) In 2005 Ulukaya stumbled upon an ad in the newspaper for a recently closed yogurt plant in New York and went straight to the site and bought it on the spot. With the help of only four employees, Chobani perfected its recipe and was on grocery store shelves in 2007. The deal that brought Chobani to where it is now was when Stop & Shop, New England’s largest retailer, signed an agreement to sell their