Hydroxycut is one of the many products on the market aimed toward consumers who are looking to lose weight. However, the advertisement includes statistics from a 60-day study as well as information about both of the different forms of the supplement as well as places of availability. The advertisers use several initial appeal techniques of graphics, color, word choices, and cognitive dissonance. Additionally, two rhetorical appeals were used, ethos and pathos. Finally, according to Maslow’s Pyramid of Needs, the advertisers appealed to the esteem level of the reader.
The advertiser uses different technique to grab consumer’s attention however, the use of images was the main focus of this ad. The ad analysis shows that using Hydroxycut will …show more content…
The using tone develops certain values developing an emotional appeal with the use of ethos and pathos. The strategy of this need is expressing that weight loss supplements can help you lose weight; this ad fits the esteem level because consumers may feel as if their over-weight, unhealthy, and insecure about their weight after looking at the images of Jessica. However, since there was before and after picture and brief testimony consumers may predict that the supplement really works by judging the actual model image’s. This ad shows an emotional and rational appeal used to attract the attention of consumers influencing their feelings towards Hydroxycut. The rational appeal proves that the supplement is useful to the consumer focusing more on the results it gives you in 17 …show more content…
In conclusion, this ad may be appealing to some and displeasing to others. The advertisement used different appeals to a specific audience by using evocative personal testimonies, cognitive dissonance, and psychological needs. All of these appeals worked together to persuade a target audience to buy this particular brand. The possible solution of this advertisement would be that the advertisers know that their ad would attract consumers into buying their supplement. The use of ethos was used stating that their Americas #1 best-selling weight lost supplement brand implying that it’s very popular and their consumers would choose this weight loss supplement over another because of the claim that was made. Pathos appeal was used showing emotions towards women who are not satisfied with their body, use of the model on the beach subconsciously makes consumers think of themselves on a beach vacation causing them to feel insecure about their weight. These negative feelings are the motivation behind the ad’s
The advertiser uses different technique to grab consumer’s attention however, the use of images was the main focus of this ad. The ad analysis shows that using Hydroxycut will …show more content…
The using tone develops certain values developing an emotional appeal with the use of ethos and pathos. The strategy of this need is expressing that weight loss supplements can help you lose weight; this ad fits the esteem level because consumers may feel as if their over-weight, unhealthy, and insecure about their weight after looking at the images of Jessica. However, since there was before and after picture and brief testimony consumers may predict that the supplement really works by judging the actual model image’s. This ad shows an emotional and rational appeal used to attract the attention of consumers influencing their feelings towards Hydroxycut. The rational appeal proves that the supplement is useful to the consumer focusing more on the results it gives you in 17 …show more content…
In conclusion, this ad may be appealing to some and displeasing to others. The advertisement used different appeals to a specific audience by using evocative personal testimonies, cognitive dissonance, and psychological needs. All of these appeals worked together to persuade a target audience to buy this particular brand. The possible solution of this advertisement would be that the advertisers know that their ad would attract consumers into buying their supplement. The use of ethos was used stating that their Americas #1 best-selling weight lost supplement brand implying that it’s very popular and their consumers would choose this weight loss supplement over another because of the claim that was made. Pathos appeal was used showing emotions towards women who are not satisfied with their body, use of the model on the beach subconsciously makes consumers think of themselves on a beach vacation causing them to feel insecure about their weight. These negative feelings are the motivation behind the ad’s