Rawlings Ad Analysis

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The Rawlings "The Mark of a Pro" ad really came off to me as a terrible ad and I am a fan of their equipment. First off, as a baseball player, I know all of the players in the ad, they are all great reasons to use their glove and would really catch peoples eye. The ad would not be understood if for one you didn 't watch baseball, or if you were a parent attempting to get your child his first glove.
Another thing is, It says a mark of a pro, but it is not like all professionals use that glove, th ere are many other gloves just as good as Rawlings, and many amateurs us other types of glove. A glove is not about who uses that certain type it is about how that glove feels in your hand. Everyone has a different preference on gloves. Rawlings
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Wilson only has one less infielder and outfielder wearing their gloves instead of Rawlings. While Wilson is lacking in the catching and pitching part of gloves,
All
- star gloves makes up for it and has the same number of gloves worn as Rawlings in the B ig Leagues. That right there alone proves that Rawlings is not so called the “Mark of a PRO.” The
Rawlings ad appeals to people who know a lot about baseball, not just your average joe who is looking for a glove that’s less expensive. Most of the time peop le are just looking for starter gloves like price listing gloves on amazon to find a cheaper glove that may not cost up to six hundred dollars. The Rawlings ad is sort of a bandwagon ad where it is suggesting that if you use their product, you are now a pa rt of the Big Leagues. This is also not a productive case for Rawlings because as stated, there are many other gloves to choose from that Major League Baseball players use. This is standard for advertisement as this source states. “
This is more than a sema ntic issue, be cause the actions that need to be taken to stimulate or channel motivation may be quite different from those that produce knowledge. And these, in turn, may
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They all have different leather, different pockets and no glove is "the mark of a pro."
A
lthough Rawlings has been around since 1955, and have supplied the most equipment recently, this still cannot convince me that it is the best glove. I personally love the Mizuno glove that I used in high school, but when I came to college we have a glove c ontract and that contract is with Rawlings.
I now use a Rawlings and it is an extremely nice glove, but that doesn 't mean it is the best. It is definitely one of the most expensive gloves you can get. Everywhere you look in the University of
Georgia locker room all you see is Rawlings, it is crazy. All of our bats, batting gloves and fielding gloves have all been marked with Rawlings. Even all of the baseballs we use are Rawlings. The baseballs have not always been Rawlings sponsored. "In 1977 Spalding’s ex clusive National League naming agreement expired and Rawlings began using their own trademark logo on both American
League and National League baseballs. Each league’s ball had their own league logo with their respective president’s name stamped on them."
(

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