The Male Gaze: Gender Representations In Commercial Media

Improved Essays
Representations in commercial media contribute to the problem. This is because most of the media is being produced through “The Male Gaze”, a concept created by film critic Laura Mulvey in her essay, Visual Pleasure and Narrative Cinema. Rachael Sampson explains in a filminquiry.com article that The Male Gaze is “where women in the media are viewed from the eyes of a heterosexual man, and that these women are represented as passive objects of male desire.” (Sampson, 2015) An article published by Project Censored states that “The male gaze in corporate media is also an issue of race, because it is white males who control the majority of media.” (Bedford, Edelman, Kim, Freeman, & Davis, 2015)
When male directors, writers and camera operators

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