The Making of a Successful Duty-Free Retail in the Newly Privatised International Airports in India – ‘Major Challenges and Strategies’

25929 Words Jun 15th, 2014 104 Pages
The Making of a Successful Duty-Free Retail in the newly privatised International Airports in India – ‘Major Challenges and Strategies’

Vinay Bhuwania
M.M.S., University of Mumbai

Dissertation presented in partial fulfilment of the requirements for the degree of MSc. In Retail Management, University of Stirling

University of Stirling 2006-2007

Declaration

VINAY BHUWANIA

1.

I confirm I have submitted an electronic version of the dissertation and give my permission for the Department of Marketing to run this through a programme which will check for plagiarism. I also give my permission for the Department of Marketing to reserve the right to place my dissertation on the University website for future students to access
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The new private airport-operators have strong focus on the commercial revenues and hence the leading airport retail companies worldwide are eyeing on the Indian markets. But this transition phase in the industry brings in a set of challenges for the airportretailers. This study is among the pioneering academic research in this area. It attempts to identify the challenges faced by the airport-retailers in setting up their business in India. Thereafter, it also highlights the key successful retail strategies worldwide and compares the same with that of the airport-retailers in India.

To achieve this, a qualitative research approach was used, wherein, senior executives of the airport-operator and the airport-retail companies were interviewed in India and UK.

The research led to interesting findings, some of which were not included in past research. It aims to serve as a tool for the industry in planning their businesses in India and other similar new economies.

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TABLE OF CONTENTS

Chapter 1 INTRODUCTION..................................................................................... 1 1.1 Research Area ..................................................................................................... 1 1.2 Research Objectives............................................................................................ 1 1.3 Research Contribution

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