These programs have opened a larger question of homelessness, similar to, “In our society, what are the main causes for homelessness?”. A certain program was put in place, recently, and was called ‘Homeless Hotspots’. The marketing agency, BBH Labs, came up with this idea, and used it in the Southern United States, specifically at a convention in South by South West. The idea was to help people at the conference, of which needed a high speed internet connection, be able to get it from donating a small amount to homeless people circumnavigating the conference crowds. Each …show more content…
With a very strong reaction from both sides of the public, some stated this is degrading and taking advantage of the homeless, some which have mental disorders and addictions. Others argued it was a good, honest way to make some money.
According to Radia, the director of BBH Labs, he states “These volunteers were guaranteed make at least $50/day, for a maximum of 6 hours’ work.”. He goes on to say “Based on donations already received, we know their earnings will be higher than $50 for each of them – as was our intention.”. The solution to the homeless problem is something that won’t ever be fixable. Certain situations in life leave homeless people struggling under the weight of life’s difficulties. This being said, any solutions can become viable solutions. The solution BBH Labs presented is a moral and courageous action to help homeless people in their struggles.
David Maze: good overview of project and introduction
In spite of media negativity towards the project, they could have just continued on the experiment. This line of work was allowing homeless people to become productive members of society. They were making upwards of 50 dollars a day, of which was projected by BBH …show more content…
The solution I would pick would be a stronger version of the moral application of the 2 week experiment. I would first create a proper plan that highlights the benefits of having people provide a service for hotspots. The provision of a proper and professional uniform would be implemented. The service itself would not label and dehumanize the homeless individual by saying they are the hotspot, but instead say they provide a hotspot. I would follow state or provincial statutes and provide minimum wage, as well as the money made from providing the initial service be kept along with wages. The requirement of obtaining a hotspot would not only be the initial payment to the individual, but the listening of the homeless persons’ story of why they are homeless. This is much more humanizing and will cause people to raise their awareness to the serious problem that is homelessness.
I would choose this as my solution for many reasons. I could not take advantage of someone who has disabilities or addictions. As seeing people I grew up with fall into addiction and suffer from mental or physical disabilities, I could see the moral aspects of this solution. It provides money, which can provide much more after. It also allows for a sort of commission,