Ebony Magazine Advertisement Analysis

The two magazines that I have chosen to analyze my advertisements from are Vogue and Ebony Magazine. The magazine Vogue targets the audience of male and female, but predominantly female targeting an audience range of 17 to early 40’s. As for the Ebony Magazine it draws in an audience equally to males and females. Ebony Magazine targets a much more broad audience than vogue, ranging from as young as seventeen to as old as late 50’s. Ebony Magazine also focuses more on an African American audience, unlike Vogue who focuses more on a Caucasian audience. The two advertisements that gained my attention have the same intention of selling their product, but go about it in very opposite ways. With that being said, they represent post-feminism, intersectionaility, …show more content…
In this advertisement there is a man in a very bulk warm jacket with a fur hood covering his head. Then there is a fare skinned, red headed woman who is nude wrapped up in the arms of the man pressed against his chest in a very submissive position. In the background you can tell the temperature is very cold, displaying dead trees with snow and ice submerged over them. In ad#1 this is prime example of a patriarchy system, a patriarchy system is where men are the dominant gender and women are put on this earth to meet the needs of men. The woman looks fragile and weak, also being stripped of her clothing; she is relying on the man to keep her warm to survive. The ad portrays that without this man the women could not make it on her own, since the woman is in such a state of ____ from the man. According to the article Patriarchy, The System, “Such messages is to encourage in men a sense of entitlement in relation to women- to be tended to and taken care of” this ad displays what society thinks a man should do (p. 31). What struck my interest the most about this ad is “Moncler”, the product that they are selling also sells women clothing as well, but yet the woman is not dressed. In the ad #6 from Ebony Magazine, the patriarchy system is not as evident as in ad#1, but it is still present. The woman is smoking her cigarette, but the man has to be the one to light it for her, this shows a patriarchy system, because …show more content…
Before when I saw an advertisement I would just glimpse and would never put much thought into the meaning of the ad or what they company would do to draw your attention in. Now seeing that “sex sales” I see it more when I observe a magazine and it was very shocking to me the positions and poses and all the aspects that actually went into making the ad. Since I had two magazines from very different time periods, 1983 and 2016, I was shocked to see that even back then they still made ads like they do now days. Its also disappointing that after 33 years we cannot come up with a better way to sale products other than, body shaming, lightening you skin, selling sex, sexual catch phrases, and making people want to be someone that they are not or achieve something they cannot. One aspect that I am very proud that I came to the understanding during this assignment is about post-feminism. Looking at the advertisements, I have seen how strong, powerful, and inspiring women have