The Macro Environment Analysis has the PESTLE component an organization must take into consideration before establishing a business. The P stand for Political factor in The Bahamas two main political parties dominate the structure and economic of the archipelago nation, they are the Free National Movement, (FNM) and Progressive Liberal Party (PLP) which is the ruling party as of May 2012. These two groups for that past forty plus years set the framework on how persons do business in the country and also implement how much tax a business pay, according to Investopedia The Bahamas is in the top 3 tax haven in the Caribbean. The Second component in the PESTLE is Economic, the economics of The Bahamas is pretty high, …show more content…
Tourism is the number one industry in the Bahamas, and it accounts for 60% of the GDP, which follows by financial service, e.g., banking it only accounts for 20% of the country GDP, follow by agriculture, fishing and manufacturing those three sectors only accounts for 20% of the GDP. According to the www.heritage.org economic freedom The Bahamas rank number 31 in the world with overall score 70.9 in economic status and the second in the region after Chile with 77.7 overall scores. Another factor tourism business should take into consideration is the social aspect, how long tourism was a part of the Bahamian economy, the social aspect tourism is like second nature to the Bahamas, the tourist integrates into the local economy like any other regular citizen and there is no hate toward the tourists. The social aspect goes beyond the tourist, cultural is a big part why tourists travel to a country and The Bahamas has it cultural aspect on lock, with Junkanoo the unique parade of it kinds in the Caribbean, the music is from homemade drum, brass instrument and elaborate, beautiful costumes it surely one of a kind. The parade is similar to Carnival, but the difference in its own way, because this parade does not, allows …show more content…
Accord to sustainabledevelopment.un.org consumers are demanding more individual and authentic travel experiences. Human power activities as a trend input increased 2012 141.9 million highest participation level in 6 years. As a tour operator, tour activities need to fit young travellers. Because young travellers make up 20% of the travelling population, and by 2020 they will be taking 47% more international trips than in 2013 these young travellers are looking for activities such as unique and authentic experience, and new opportunities to learn about difference cultures according to http://www.trekksoft.com/en/blog/travel-industry-trends-2016. Because of the rapid growth of tourism demand, tourist now seeks for environmentally, and socially responsible products and services tour operators such as marine and costal-based are increasingly trying to improve their environment and social. Performance by following proper recognized good sustainable practices. The spending pattern of eco-tourism is higher than you regular holiday travellers because these traveller seeking out cultures and adventure which is sustainable and paid big dollars just to experience that