It's amazing how many people getting into MLM or network marketing don't know the background to this successful business model. It's good to know the history of MLM because one of the many objections you will hear from prospects is that "MLM is a scam", or "MLM is just another name for a pyramid scheme." By knowing a little about the background of this business you may be able to change a few people's minds.
The MLM industry does have an interesting history and MLM companies are run in a way that is completely different from other business models. The industry started as far back as the 1800s with traveling salesman. In a time where transport was not available to everyone, these traveling salesmen would go door-to-door and offer goods that …show more content…
Alfred Fuller started the Fuller Brush Company in 1906, the company's reps went door-to-door selling mops, brushes and cleaning products and they are still in business today, nobody has stopped cleaning since then! Nutrilite was one of the first companies to sell nutritional supplements; even back in 1934 people knew to look after their health, yet another line of evergreen product that sold in 1934 and will still be selling in 2034.
Everyone has heard of Tupperware and after World War II the whole concept of home parties began with their products. A great social concept that brought women together and also earned the hostess commissions for her efforts. The Mary Kay Company started about 20 years after that but still had the same home party concept. It continues today with Mary Kay and companies such as Pampered Chef whose representatives have successful businesses and can be found doing cooking demonstrations in just about every major city and in their own homes.
We can go on and on about all the successful MLM companies that are. You can rest assured if there was anything fishy about a company that was started 100 years ago it wouldn't be around
The MLM industry does have an interesting history and MLM companies are run in a way that is completely different from other business models. The industry started as far back as the 1800s with traveling salesman. In a time where transport was not available to everyone, these traveling salesmen would go door-to-door and offer goods that …show more content…
Alfred Fuller started the Fuller Brush Company in 1906, the company's reps went door-to-door selling mops, brushes and cleaning products and they are still in business today, nobody has stopped cleaning since then! Nutrilite was one of the first companies to sell nutritional supplements; even back in 1934 people knew to look after their health, yet another line of evergreen product that sold in 1934 and will still be selling in 2034.
Everyone has heard of Tupperware and after World War II the whole concept of home parties began with their products. A great social concept that brought women together and also earned the hostess commissions for her efforts. The Mary Kay Company started about 20 years after that but still had the same home party concept. It continues today with Mary Kay and companies such as Pampered Chef whose representatives have successful businesses and can be found doing cooking demonstrations in just about every major city and in their own homes.
We can go on and on about all the successful MLM companies that are. You can rest assured if there was anything fishy about a company that was started 100 years ago it wouldn't be around