The Lung Cancer Alliance (LCA) uses their No One Deserves to Die campaigns to emphasize the severity of lung cancer. The LCA advertises attention grabbing pictures to attempt to evoke empathy. They use characters such as hipsters, the tattooed, and cat lovers to put a face on the disease to appeal to various audiences and make a personal connection. Additionally, the LCA logically places the ad on social media to reach a range of audiences and an appeal to people’s instinct to be part of the change. It uses statistics to educate the audience in an attempt to persuade contributions to funding the cause. The ad does well in conveying logos and pathos, though ethos is more subdued, it does not diminish the purpose of the message.
The image, a man in his late twenties, a no-nonsense squint, he is not the man you want to see in an alley by yourself late at …show more content…
The LCA goes on to say that “1 in 14 Americans will be diagnosed with lung cancer.” Then uses facts mixed with; you got it, emotions again, by placing a personal spin on its research comparing it to “12 of the average Facebook user’s 172 friends, of which only 2 will survive more than 5 years.” This puts into perspective how possible it is to be affected by lung cancer. Now, whether that’s your mom or the kid you grew up with down the street that you haven’t seen in 25 years, you still don’t want them to become a statistic. The page then goes on to giving the reader resources and multiple options to contribute to the cause. You are able to donate, make a difference by getting involved or become educated in the overview, gain knowledge about the symptoms, or find how to get a diagnosis and additional information on lung
The image, a man in his late twenties, a no-nonsense squint, he is not the man you want to see in an alley by yourself late at …show more content…
The LCA goes on to say that “1 in 14 Americans will be diagnosed with lung cancer.” Then uses facts mixed with; you got it, emotions again, by placing a personal spin on its research comparing it to “12 of the average Facebook user’s 172 friends, of which only 2 will survive more than 5 years.” This puts into perspective how possible it is to be affected by lung cancer. Now, whether that’s your mom or the kid you grew up with down the street that you haven’t seen in 25 years, you still don’t want them to become a statistic. The page then goes on to giving the reader resources and multiple options to contribute to the cause. You are able to donate, make a difference by getting involved or become educated in the overview, gain knowledge about the symptoms, or find how to get a diagnosis and additional information on lung