The Lunch Lady magazine is another form and an extension of the Lunch Lady Blog that was created in 2013 by Australian photographer and mother of two, Kate Berry. After receiving positive feedback from fans and regular readers of the blog, Berry was inspired to create a magazine based on the blog. The magazine was created by Berry, along with publishers Louise Bannister and Lara Burke, the women behind independent publishing house ‘We Print Nice Things’ and former creators of Australian fashion magazine ‘Frankie’ and the ‘Smith Journal’.
The Lunch Lady is a fun, family friendly magazine, filled with photography, healthy and wholesome food recipes along with humorous stories, essays and reflective thoughts by other parents on everyday life as …show more content…
They weren’t interested in having numerous advertisements throughout the magazine which contributes to the aesthetic appeal of the magazine. Although the magazine is still extremely new and their situation may change in the future, currently, it does not have a large number of sponsors who invest hundreds of thousands of dollars into the magazine. It has a small number of foundation sponsors including Nature Baby, Allpress Coffee and Love Mae who are invested in the magazine for at least the first year. Their goal was for the magazine to be focused on the content, not overloading it with advertisements to distract readers from the messages inside of it. This also contributes to its relatively expensive cost in comparison with other magazines, costing $18.95 for a single …show more content…
With a small budget and a commitment to putting out the product they want, they believe the magazine is heading down the same path as Burke’s and Bannister’s previous project, the Frankie Magazine. Frankie’s success and readership increase came from word of mouth and the result of good reviews by readers. Bannister feels that Lunch Lady is similar to Frankie in that perspective stating that “It's very similar with what I am seeing in the early stages of Lunch Lady, people love it and they really love it. There is a real benefit to niche because the niche you create is really valuable". They target a niche market made up of mostly parents who are experiencing the same things as Berry and others, but Bannister believes they can be successful if they continue down this path. With the magazine only existing for a few months, we are yet to see them face any real challenges or scandals that put the magazines existence in jeopardy. On the opposite side, we are yet to also witness the magazine achieve any sort of success whether it is through awards and accolades or success through sales.
Currently the Lunch Lady has a growing digital presence with accounts on a number of different social media platforms. Aside from the previously mentioned blog, and the magazine itself, the Lunch Lady has a twitter account with 451 followers, a Facebook account with 4885 likes and their most popular page Instagram with
The Lunch Lady is a fun, family friendly magazine, filled with photography, healthy and wholesome food recipes along with humorous stories, essays and reflective thoughts by other parents on everyday life as …show more content…
They weren’t interested in having numerous advertisements throughout the magazine which contributes to the aesthetic appeal of the magazine. Although the magazine is still extremely new and their situation may change in the future, currently, it does not have a large number of sponsors who invest hundreds of thousands of dollars into the magazine. It has a small number of foundation sponsors including Nature Baby, Allpress Coffee and Love Mae who are invested in the magazine for at least the first year. Their goal was for the magazine to be focused on the content, not overloading it with advertisements to distract readers from the messages inside of it. This also contributes to its relatively expensive cost in comparison with other magazines, costing $18.95 for a single …show more content…
With a small budget and a commitment to putting out the product they want, they believe the magazine is heading down the same path as Burke’s and Bannister’s previous project, the Frankie Magazine. Frankie’s success and readership increase came from word of mouth and the result of good reviews by readers. Bannister feels that Lunch Lady is similar to Frankie in that perspective stating that “It's very similar with what I am seeing in the early stages of Lunch Lady, people love it and they really love it. There is a real benefit to niche because the niche you create is really valuable". They target a niche market made up of mostly parents who are experiencing the same things as Berry and others, but Bannister believes they can be successful if they continue down this path. With the magazine only existing for a few months, we are yet to see them face any real challenges or scandals that put the magazines existence in jeopardy. On the opposite side, we are yet to also witness the magazine achieve any sort of success whether it is through awards and accolades or success through sales.
Currently the Lunch Lady has a growing digital presence with accounts on a number of different social media platforms. Aside from the previously mentioned blog, and the magazine itself, the Lunch Lady has a twitter account with 451 followers, a Facebook account with 4885 likes and their most popular page Instagram with