It is interesting to note they did not add this to the cover of the book to attract a broader audience. Perhaps they avoided this to not sound like a trendy cookbook that was just looking for sales but a highly valued and respected cookbook people can count on for healthy recipes. It shows the author’s dedication to the audience and their care. This book is a perfect example of innovation through cooking, the authors, specifically Ursula came up with great recipes that serve two purposes. Meets the requirement of a low carb diet and appeals to people’s tastes. This is essential for a cookbooks success as it lets it stand out in such a saturated market. Ursula ‘the brains behind the operation’ was mentioned in the …show more content…
It can create social trends that can shape the way people shop for food and where they choose to go out to eat. For instance, take the gluten free trend that has been popular recently “Packaged facts estimated the size of the gluten-free market at $4.2 billion in 2012, but forecasted that there would be double-digit growth” (Hyde 2015). It seems that food trends can have a big impact on economics and in which areas experience growth. Cookbooks will have to adapt in order to tailor towards these trends in order to be successful and satisfy the majority of consumer’s