The Lost Art Of Persuasion By Jay Heinrichs

858 Words 4 Pages
The Lost Art of Rhetoric: Ethos, Logos and Pathos
Thank You for Arguing: What Aristotle, Lincoln, and Homer Simpson Can Teach us About the Art of Persuasion by Jay Heinrichs is an excellent, remarkable analysis on how to adequately argue. This book not only discusses argument, it literally studies it. Heinrichs is a master of rhetoric, having twenty-five years of experience in journalism and executive publishing, furthermore teaching multiple companies and universities on the art of persuasion, he is the ideal individual to write such a compelling book. Rhetoric isn’t easy and revolves around three main points that Heinrichs expertly describes in his four part book, in which chapters nineteen through twenty-one best teach valuable techniques
…show more content…
For that reason chapter nineteen: Speak Your Audience’s Language best teaches valuable techniques on how to successfully persuade audiences by bonding them through the speaker’s words, having them identify with their choice, and leading the audience. This chapter speaks about the “true black arts of ethos” (220) and how dishonesty is sometimes necessary by seemingly appearing to be one thing, then turning to be another. It guides through how to achieve being considered the ideal leader, leaving those who oppose “feeling separated from the pack” (220). Heinrichs best conveys this by explaining code grooming, or in other words, insider language that seduces an audience to do your bidding. For example, he uses the way teenagers text each other. With code, teenagers type “faster than they can think” (221) with “ all those weird abbreviations, acronyms, emotions, and wds 2 tuff 2 rede, lol” (221). He explains that in order to win, speech has to sound almost poetic. This chapter is especially effective because it applies the skills Heinrich has been describing in past real life situations, specifically using George W. Bush. Other readers could benefit from this because the chapter’s focus is getting an audience to agree and bond over the agreement of the speaker. Getting other people to see from a specific viewpoint and agree with it is one of the hardest things required to successfully convince people to act on the speaker’s words. In conclusion, chapter nineteen focuses on persuading audiences by bonding them through the speaker’s words, having them identify with their choice, and leading the

Related Documents