The Lemonade Stand, When Life Gives You Lemons Essay examples

765 Words Apr 1st, 2016 4 Pages
The lemonade stand "When Life Gives you Lemons" was created to provide customers with a pleasant interaction and a product to be proud of. "When Life Gives you Lemons" cares about helping so fifty percent of profits is donated to the Animal Welfare League. This lemonade stand can be found at one of the busiest intersections in town. Fireman, teachers, grandparents, children, we sell and cater to all! "In other cases, marketers try to make their products available when and where customers want to buy them, creating time utility and place utility" (Boveé & Thill,2005,p.292). The corner of "When Life Gives you Lemons" is smack dab in the heart of Oak Lawn. Surrounded by a fire station, elementary school and hospital, this street corner is always bustling. Having this location means there are always people walking and driving around. "The goals of promotion include informing, persuading and reminding" (Boveé & Thill, 2005, p.308).According to Boveé & Thill, there are several forms of promotion such as television, magazines, social media, etc (2005, p.308). This company focuses on giving a product we are proud of. Providing a product that will fulfill your expectations makes the cliental come back for more. Since the lemonade stand has been such a success plans to open a new location are underway. A family member owns a specialty store in the neighborhood and our business plans to expand into that location. Having a little section in the store will provide us with enough…

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