Introduction
Brazil is the largest country on the South American continent, which covers 8,515,770 sq km territory in total and is the 5th largest country in the world. Its population is 205,823,665 people, according to the data collected in July 2016, and mostly consists of white (47.7%) and mulatto (43.1%) people. The percentage of black people is 7.6% of the whole population. The official language, that is also the most widely spoken, is Portuguese; however, other tongues, such as Spanish, German, Italian, Japanese, and English are also used. Roman Catholic is the most common religion, which has 64.5% of the population as followers, with other Catholic followed only by 0.4% of the citizens. The second popular religion is Protestant, which …show more content…
Generally, the biggest ethical difference between the US and Brazil in terms of race, as in Brazil, the racial understanding is different because the “one-drop” rule does not apply there, as well is race is not about the skin color but rather the economic status (Ember & Ember, 2001).
Business Impacts and Opportunities from Diversity
As it was mentioned earlier, diversity has extremely high rates in Brazil, so foreign investors should consider them when starting a business in the country. Brazilian society is divided into several groups of workers, and these groups decide their financial and social status. All the hand work is done by the poor, and, unlike the US, the “white-collars” create the middle class, which is rather wealthy, and usually can even afford to have housekeepers (Ember & Ember, 2001).
On one hand, diversity can cause problems and difficulties in starting the business in Brazil, as it would take a lot of effort to become an expert in all the cultural and ethnical details. However, it also provides a huge range of opportunities because there are possible areas of demand in Brazil than in any other country in the
Brazil is the largest country on the South American continent, which covers 8,515,770 sq km territory in total and is the 5th largest country in the world. Its population is 205,823,665 people, according to the data collected in July 2016, and mostly consists of white (47.7%) and mulatto (43.1%) people. The percentage of black people is 7.6% of the whole population. The official language, that is also the most widely spoken, is Portuguese; however, other tongues, such as Spanish, German, Italian, Japanese, and English are also used. Roman Catholic is the most common religion, which has 64.5% of the population as followers, with other Catholic followed only by 0.4% of the citizens. The second popular religion is Protestant, which …show more content…
Generally, the biggest ethical difference between the US and Brazil in terms of race, as in Brazil, the racial understanding is different because the “one-drop” rule does not apply there, as well is race is not about the skin color but rather the economic status (Ember & Ember, 2001).
Business Impacts and Opportunities from Diversity
As it was mentioned earlier, diversity has extremely high rates in Brazil, so foreign investors should consider them when starting a business in the country. Brazilian society is divided into several groups of workers, and these groups decide their financial and social status. All the hand work is done by the poor, and, unlike the US, the “white-collars” create the middle class, which is rather wealthy, and usually can even afford to have housekeepers (Ember & Ember, 2001).
On one hand, diversity can cause problems and difficulties in starting the business in Brazil, as it would take a lot of effort to become an expert in all the cultural and ethnical details. However, it also provides a huge range of opportunities because there are possible areas of demand in Brazil than in any other country in the