Korean Wave And Pop Culture

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The Korean Wave refers to the cultural phenomenon in which people in the world are willing to adopt and consume Korean popular culture (Jung, 2006). The Korean Wave is the term coined by the Chinese media for the first time to describe the sudden surge in the popularity of Korean culture in China in 2002 (Hogarth, 2013). The Korean Wave usually includes Korean music, dramas, films and games and is a hot cultural change and trend especially in Asian nations today. Korean television drama has been the one of the most important initiators for the Korean Wave. Also, the impacts of Korean Wave are dominant in the tourism. Korean Wave has played an important role in the steady increase in foreign tourism in Korea (Yu et al., 2012).
In the late 1990s, …show more content…
Pop culture has been one of the topics of analysis in consumer research because it operates as a transmitter of marketplace ideologues (Hirschman, 1990). Many researches proved that the Korean Wave also has positive effects on exports of Korean products and increased tourism (Pang et al., 2007). They insist that the adoption of the Korean Wave can directly influence the purchase of Korean products. The consumer products related to Korean culture such as tourism, contents, cosmetic products can be influenced (Yu et al., 2012). Lee (2007), Kim and Park (2004) found the positive and significant relationship between the Korean Wave and attitude toward Korean products. Foreign consumers who are familiar with Korean culture are likely to have a more positive attitude toward Korean products and actually purchase …show more content…
Kim (2007) restates that Korean dramas that portray a modern exterior with traditional values give a wistful comfort for the Seoulites' ultra-modern sophisticated life. Yeon (2008) mentioned that the reasonable price of Korean popular culture, such as music, television dramas, and movies was one of the main reason that captivated Asian production companies to invest Korean products at the beginning of the Korean Wave. In 2000, Korean television dramas were lowers the price by a quarter of the price of Japanese ones, and a tenth of the price of Hong Kong television dramas. In addition to this, the economic crisis in Asia promptly led Asian consumers to go for most affordable Korean products compared to Japanese products. Yeon also cited that the popularity of Korean dramas contributed to a high admiration towards Korean culture, language and fashion amongst the younger

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