The key elements of Under Armour’s strategy:
Under Armour’s mission is “To make all athletes better through passion, design and the relentless pursuit of innovation.”
There are three main strategies that Under Armour uses:
1. Growth Strategy:
- Continuation to broaden the company’s product offering to individuals in a variety of sports and activities
- To achieve sales revenue of $4 billion by 2016, up from an estimated $2.2 billion in 2013.
- Develop the global awareness of brand name and strengthening its appeal.
2. Product Line Strategy:
- Product innovation i.e. UA designed Cold, Heat and All Season gear to meet the extreme temperature conditions that their clients were facing.
- In-house marketing and promotions department.
- Increase floor space exclusively to UA products in major accounts.
- …show more content…
So almost everyone is looking ways to save some and which even can result in switching to buy generic brand
Impressive about Under Armour’s Financial Performance during 2008-2012
Between 2006 and 2011”
Sales growth 242% from $403 million to over $1.4 billion
Net profit margin remains constant about 48-50%
COGS expense steadily accounted for 50-53% of the Revenue Earned This surprises me when I noticed that with huge sales growth and almost constant COGS Under Armour has almost constant Net Profit
After the decline for years 2006 and 2008, the following Profitability Ratios have been trending upward:
Net Profit
Total Return of Assets
Net Return of Assets
Return on Shareholders’ Equity
Earnings per Share
Leveraging Ratios over the 5-year period show that Under Armour is:
Low debt
Low risk of bankruptcy
Creditworthy
Comparison of Nike, Adidas and Under
Under Armour’s mission is “To make all athletes better through passion, design and the relentless pursuit of innovation.”
There are three main strategies that Under Armour uses:
1. Growth Strategy:
- Continuation to broaden the company’s product offering to individuals in a variety of sports and activities
- To achieve sales revenue of $4 billion by 2016, up from an estimated $2.2 billion in 2013.
- Develop the global awareness of brand name and strengthening its appeal.
2. Product Line Strategy:
- Product innovation i.e. UA designed Cold, Heat and All Season gear to meet the extreme temperature conditions that their clients were facing.
- In-house marketing and promotions department.
- Increase floor space exclusively to UA products in major accounts.
- …show more content…
So almost everyone is looking ways to save some and which even can result in switching to buy generic brand
Impressive about Under Armour’s Financial Performance during 2008-2012
Between 2006 and 2011”
Sales growth 242% from $403 million to over $1.4 billion
Net profit margin remains constant about 48-50%
COGS expense steadily accounted for 50-53% of the Revenue Earned This surprises me when I noticed that with huge sales growth and almost constant COGS Under Armour has almost constant Net Profit
After the decline for years 2006 and 2008, the following Profitability Ratios have been trending upward:
Net Profit
Total Return of Assets
Net Return of Assets
Return on Shareholders’ Equity
Earnings per Share
Leveraging Ratios over the 5-year period show that Under Armour is:
Low debt
Low risk of bankruptcy
Creditworthy
Comparison of Nike, Adidas and Under