Analysis Of Don T Text And Drive

Although science indicates that our brains are designed to focus one thing at the time, it is popular that we ignore this fact, and perform multitasking instead, particularly when driving. Detecting this problem, the print ad “Don’t Text and Drive,” thanks to its brilliant designs, its conveyable image, and its interaction with viewers, reminds us to think twice about our choice.
In the jungle of colorful and complex designs, the “Don’t Text and Drive” print ad enacts viewers by its innovative but simple technique. Despite the fact that colorful ads visually appeal to the audience, the use of black and white in this ads finds its way to the reader’s mind and heart. Taking an advantage of the fact that humans examine the world in colors, and …show more content…
The small text “You see either the girl or the letter” in the right corner is a second focal point after the letter and the girl. Placing this statement in a small area is a smart move. The readers’ eyes first focus on the letter, which is a focal point of the design, then their attention is captivated in the hidden image of a little girl. While they may immerse in the meaning behind this, their eyes lead them to the statement. All of this may just happens in a few seconds, but it plays a strong effect by not only giving the viewers a sense of discovery, but also striking them with awareness. There is no exaggerated technique here, which usually employs in ads world, but a fact that the viewers can experience and witness themselves. It is a “wow factor” of this print ad. It is the truth that at first sight, it is not easy to recognize both the hidden girl and the R letter. It matches to the statement: “You can see either the girl or the letter.” The way it contains the structure “either-or” in the statement also implies a choice. In fact, the girl inside the letter is not hidden, but it is because of the way human’s brain work. Definitely, we have an ability to do more than one thing simultaneously, but the accuracy is not guarantee. By pointing out the disadvantage of multitasking with a simple example, it creates an instant effect. If it happens to the viewers when they look at the print, it’s also repeat when they are driving. Not only does it linger in the memory, but it triggers the thoughts of the viewers. The ad campaign is not a pioneer of applying negative space in the ads world, but the way it combines everything to create an interaction with viewers is