Analysis of The Judys
Judy Spears (Michael Michele) and Judy Green ( Shalom Harlow), nicknamed by their peers as “the Judy’s,” are two female advertising executives who work in jewelry market for a New York advertising agency. More specifically, they are two equally antagonistic characters who are motivated by one common goal, preventing their coworker, Ben Barry (Mathew McConaughey), from stealing back his client, De Lauer Diamonds. Although they’re technically two separate characters, their witty glances at one another, synchronized body movements, and color coordinated outfits makes it easy to analyze them both together as one character. Quite frankly, it’s difficult to not mention Green without mentioning Spears or vice versa; they’re a package deal.
When conversing with others, “The Judy’s” frequently exchange glances as if they’re using …show more content…
She made an excellent distinction between a woman in lust as a woman who desires chocolate, and a woman in love who desires diamonds. Though this was a very simple statement, it sheds an immense amount of light on how similar two potential target markets can be. However, it also illustrates how slight difference between two potential consumers can be determining factors when targeting the ideal consumer. In this instance as it relates to Spears statement, a woman in lust and a woman in love both experience variations of intimate emotions for a lover. However, the distinction between lust and love is what sets the two potentially targeted consumers apart. The distinction between lust and love and how it relates to the concept of Affect will be discussed further in the next section. For now, understanding the importance of correctly choosing the woman in love instead of the woman in lust as the target consumer will in the long run increase De Lauer’s sales and ultimately make the diamond company better
Judy Spears (Michael Michele) and Judy Green ( Shalom Harlow), nicknamed by their peers as “the Judy’s,” are two female advertising executives who work in jewelry market for a New York advertising agency. More specifically, they are two equally antagonistic characters who are motivated by one common goal, preventing their coworker, Ben Barry (Mathew McConaughey), from stealing back his client, De Lauer Diamonds. Although they’re technically two separate characters, their witty glances at one another, synchronized body movements, and color coordinated outfits makes it easy to analyze them both together as one character. Quite frankly, it’s difficult to not mention Green without mentioning Spears or vice versa; they’re a package deal.
When conversing with others, “The Judy’s” frequently exchange glances as if they’re using …show more content…
She made an excellent distinction between a woman in lust as a woman who desires chocolate, and a woman in love who desires diamonds. Though this was a very simple statement, it sheds an immense amount of light on how similar two potential target markets can be. However, it also illustrates how slight difference between two potential consumers can be determining factors when targeting the ideal consumer. In this instance as it relates to Spears statement, a woman in lust and a woman in love both experience variations of intimate emotions for a lover. However, the distinction between lust and love is what sets the two potentially targeted consumers apart. The distinction between lust and love and how it relates to the concept of Affect will be discussed further in the next section. For now, understanding the importance of correctly choosing the woman in love instead of the woman in lust as the target consumer will in the long run increase De Lauer’s sales and ultimately make the diamond company better