Brian Wansink and Collin R. Payne are both college professors that share a passion for researching the nutrition and science of food as well as the consumer satisfaction, eating behaviors and food psychology. In this reading, they teamed up to deliver a message regarding the increasing calorie intake and how they believe it contributes to the growing obesity rate. They compare the difference in the amount of calories versus portion size by using The Joy of Cooking cookbook over a span of 70 years. Shedding a little light on how we need to start paying attention to not only what we are eating but how many calories we take in each meal. Both Wansink and Payne offer numbers and fact based evidence from their research over the past 70 years by
