Competition
Direct Competitors The iPod Nano is a rather accessible device and is still effective in the provision of music for that reason it has competitors. Many are aware of this, and many find interest in recording their findings, iPhone/iPod expert Sam Costello being one of them. Costello’s study found: Microsoft is still pursuing in that field with its Zune device, Sony with the Walkman E Series, iRiver with the iRiver s100, and Creative Labs with the Creative Zen X-fi3 (Costello, 2015). Two others more current, but not mentioned; Sans Disk clip sport mp3 player and Trio stealthlite mp3 player (Best Buy, 2015).
Indirect Competitors Indirect competitors consists of various companies. Google is a large competitor, Samsung, Microsoft, …show more content…
For that reason, the Nokia Lumia developed by Microsoft has now become an indirect competitor. Especially with an acknowledged growth of market share; Nokia finished its final full quarter as a mobile-phone vendor just barely keeping ahead of Apple (Whitney, 2014.) The Nokia Lumia has become such a viable alternative that even the Microsoft Devices team went as far as to say, “Nokia Music is one of the best reasons to buy a Lumia. In fact, we’ll go further than that and say it’s the best free mobile music service available for Windows Phone 8” (Microsoft Devices Team, 2013). Samsung is also part of this race in the cell phone industry, which makes them equally apart of the downward pressure upon the sales of iPod …show more content…
This is well documented by editor, Mark Gurman. Gurman states, Apple’s public relations department – is probably the best in the world- certainly more impressive at shaping and controlling the discussion of its products than any other technology company. Before customers get their first chance to see or touch a new Apple product, the company has carefully orchestrated almost every one of its public appearances: controlled leaks and advance briefings for favored writers, an invite-only media debut, and a special early review process for a group of pre-screened, known-positive writers (Gurman, 2014). Furthermore, in this article Gurman writes, two months into the making, this article is the product of over a dozen interviews with journalists, bloggers, and PR professionals, including many who have worke at Apple (Gurman, 2014). Pointing out the fact, that it truly is difficult to get any honest, respectable answers about
Direct Competitors The iPod Nano is a rather accessible device and is still effective in the provision of music for that reason it has competitors. Many are aware of this, and many find interest in recording their findings, iPhone/iPod expert Sam Costello being one of them. Costello’s study found: Microsoft is still pursuing in that field with its Zune device, Sony with the Walkman E Series, iRiver with the iRiver s100, and Creative Labs with the Creative Zen X-fi3 (Costello, 2015). Two others more current, but not mentioned; Sans Disk clip sport mp3 player and Trio stealthlite mp3 player (Best Buy, 2015).
Indirect Competitors Indirect competitors consists of various companies. Google is a large competitor, Samsung, Microsoft, …show more content…
For that reason, the Nokia Lumia developed by Microsoft has now become an indirect competitor. Especially with an acknowledged growth of market share; Nokia finished its final full quarter as a mobile-phone vendor just barely keeping ahead of Apple (Whitney, 2014.) The Nokia Lumia has become such a viable alternative that even the Microsoft Devices team went as far as to say, “Nokia Music is one of the best reasons to buy a Lumia. In fact, we’ll go further than that and say it’s the best free mobile music service available for Windows Phone 8” (Microsoft Devices Team, 2013). Samsung is also part of this race in the cell phone industry, which makes them equally apart of the downward pressure upon the sales of iPod …show more content…
This is well documented by editor, Mark Gurman. Gurman states, Apple’s public relations department – is probably the best in the world- certainly more impressive at shaping and controlling the discussion of its products than any other technology company. Before customers get their first chance to see or touch a new Apple product, the company has carefully orchestrated almost every one of its public appearances: controlled leaks and advance briefings for favored writers, an invite-only media debut, and a special early review process for a group of pre-screened, known-positive writers (Gurman, 2014). Furthermore, in this article Gurman writes, two months into the making, this article is the product of over a dozen interviews with journalists, bloggers, and PR professionals, including many who have worke at Apple (Gurman, 2014). Pointing out the fact, that it truly is difficult to get any honest, respectable answers about