Automobile Industry Analysis Paper

Superior Essays
Analysis of an Automobile Manufacturing Industry
The automobile industry is one of the most competitive industries across the world. Over the past few years, the industry has been characterized by chaotic competitiveness, a rising cost of fuel and growing concerns for environmental sustainability has made it very difficult for companies to operate (Ellwood, 2008). While most companies within the automobile industry have embraced the need for small and efficient cars that utilize very minimal amount of fuel, the expansive need for eco-friendly cars still contributes to high rate of competitive leading to an emergence of hybrid and electric motors. However, a dynamic shift in the level completion has subjected such companies to shift their focus
…show more content…
The industry is characterized by high rate of retaliation making it so hard for new companies to venture into the automobile business unless it comes in with a new innovative product or idea (Porta, Lopez‐de‐Silanes & Shleifer, 2011). There are prohibitive forces, substantial and legal barriers that exist in the automobile industry. Therefore, it has been only possible for new companies to form alliance, a technique that has contributed to an efficient scale for companies that are already in existence (Porta, Lopez‐de‐Silanes & Shleifer, 2011). Moreover, an automobile manufacturing company requires specialty in terms of machinery and personnel that do not allow condoning events of failure. Therefore, most governments often impose high customs duty on imported parts so as to protect the reputation of such an …show more content…
In the current world, buyers do have a wide range of information concerning the car they would want to buy. For instance, a customer from Africa can easily login to Toyota business portal, view the specifications for a car, place an order, pay and wait for his shipment from Japan. Also, customers have the greatest purchasing power enhanced by the comparatively homogeneous products of the automobile industry (Porta, Lopez‐de‐Silanes & Shleifer, 2011). As a result, there is a harmonized switching cost as they can select their products of interest from a wide range of brands. Consequently, buyers associated with the automobile industry are free to either buy a single car or order in bulks, a similar trend reflected by corporate institutions and government. The trend contributes to a privilege to bargain for a reduced cost price (Porta, Lopez‐de‐Silanes & Shleifer,

Related Documents

  • Improved Essays

    This is also reason why total unit sales of Cool Cars is much lower than firm A, a company that targets to mass market (as result of period 8, only roughly 29% of firm A’s unit sales). - High cost structure: producing high quality cars and employing skilled workforce result in high cost for the…

    • 808 Words
    • 4 Pages
    Improved Essays
  • Decent Essays

    The impact of environmental change on the automobile industry has been significant and widespread. There has been widespread and fast changes in the environment in the past decade which is causing the need for the executives and leaders of auto makers to be cutting edge in their decision making and the pace at which there companies innovate. In the past the business model was clear and the companies felt safe with no direct completion. With the advent of global and international commerce the rules of the game changed it wasn’t just the USA competing against ourselves. It turned into the USA competing against the world.…

    • 368 Words
    • 2 Pages
    Decent Essays
  • Great Essays

    2017 Dodge Challenger SRT Hellcat VS. 2017 Ford Shelby Super Snake G.T. 500 Like many hot rod enthusiasts, I have at one time, or another bought, driven, built, rebuilt, and raced many fine hot rods. Specifically preferring the lines of the American Classics over any other (nothing against the foreign jobs). Although I have never owned either one of these makes; my two absolute favorites just got to be the 1970 A-Body Dodge Challenger; outfitted with the mythological 426 cubic inch Hemi “Elephant,” engine and the Iconic 1967 Shelby G.T. 500 Mustang equipped with the almost spiritual 427 cubic inch all aluminum Mark-2 engine.…

    • 978 Words
    • 4 Pages
    Great Essays
  • Decent Essays

    1. Objective This report summarizes an Internal and External environmental audit of automobile industry in UK using PESTEL, SWOT and Porter’s Five Forces Analysis. 2. Brief Introduction of Automobile Industry in UK…

    • 1097 Words
    • 5 Pages
    Decent Essays
  • Superior Essays

    Dodge Vs Chevy

    • 1029 Words
    • 5 Pages

    Chevrolet and Dodge There are many controversaries in the automotive world. One of the biggest American controversy is if Chevrolet or Dodge is the better company. These companies are both huge car and truck manufacturers in the American automobile conglomerate. Some of the biggest arguments are which vehicle is better between their muscle cars and their trucks, as well as what have they done and what are they doing to beat the other company? Chevrolet was founded by a Swiss racer named Louis Chevrolet and William Durrant who had been the CEO of GM.…

    • 1029 Words
    • 5 Pages
    Superior Essays
  • Improved Essays

    Introduction Strategic assessment is needed to evaluate the quality of a firm’s strategy. There are many different approaches to evaluating a firm’s strategy. The purpose of this paper is to perform a strategic assessment of American Automobile Association (AAA) and the Auto Club Group, one of AAA clubs, growth in the banking sector. The process includes introducing the firm and its industry, the firm’s interesting action and/or change, comparison to a firm within the same industry and the industry itself, and the final assessment of the company’s strategy. AAA & ACG Overview & New Venture American Automobile Association (AAA) is pronounced “triple A” and it is known as the largest motor club and travel organization.…

    • 875 Words
    • 4 Pages
    Improved Essays
  • Great Essays

    The Pest Analysis Of Bentley

    • 2873 Words
    • 12 Pages

    1. Company Background Bentley is a British luxury automaker founded by W.O. Bentley in 1919. It was acquired by Rolls-Royce Limited in 1931 and later acquired by Volkswagen in 1998. Its mission is “To build a fast car, a good car, the best in its class” (About Bentley, n.d.) and headquarter is located in Crewe, England. Bentley automobiles can be sold via franchised dealers world-wide.…

    • 2873 Words
    • 12 Pages
    Great Essays
  • Improved Essays

    First, “The Threat from New Entrants”: The threat of new entrants is very high. Log electric car industry in 2003, faced the same challenges Tesla being a newcomer to the market and there are many financial problems that require high capital investments, brand building and distributions channels. However, manufacturers established with great economic power to enter this market is relatively low due to its capabilities and support for a government program to develop electric car (Shirouzu, 2011). Second, “The bargaining power of Buyers”: The ability of buyers to the overall modest bargain.…

    • 1186 Words
    • 5 Pages
    Improved Essays
  • Great Essays

    Corporate Level Strategy The Corporate Level Strategy employed by Ford Motor is a bit challenging in that they are not diversified in the sense that they have acquired other different types of business’s in order to grow their business and diversify. They in fact do have Ford Credit that provides financing as well as risk management services to dealerships and customers. Ford does operate under the Lincoln brand as this brand sells the luxury cars in order to compete in that market however it is not their main…

    • 2094 Words
    • 9 Pages
    Great Essays
  • Great Essays

    Global Feasibility Analysis: Ford The automotive industry has been producing new models and introducing new car styles year after year. As one of the leading manufacturers in the industry, Ford Motor Company has had to confront issues of capacity utilization in each market where it operates. Capacity utilization occurs when production exceeds the number of products than can be sold in a given market. To further exacerbate the problem, a new automotive manufacturer enters the market every few years.…

    • 1475 Words
    • 6 Pages
    Great Essays
  • Improved Essays

    When analyzing the car community, an important aspect is the relations between companies. There are a few major manufacturers that own a majority of the other companies that dictate and influence the entire market such as General Motors (GM)…

    • 660 Words
    • 3 Pages
    Improved Essays
  • Great Essays

    Introduction General Motors (GM) is a Detroit based American automobiles manufacturer, and as of 2015 was the world’s 21st largest company as per Fortune 500. GM was founded by William Durant in 1908. Pursuing the strategy of “a car for every purse and purpose”, GM made a number of innovations to the automobile in the early 20th century. Later on, environmental concerns, increased oil prices, and foreign competition, forced GM to innovate further, bringing about engines that could run on unleaded petrol, cars with air-bags, and emission reducing technologies. Despite these improvements, however, GM’s position in the US market began to weaken with the introduction of cars made in Japan and Germany.…

    • 1657 Words
    • 7 Pages
    Great Essays
  • Improved Essays

    Mercedes Benz Case Study

    • 908 Words
    • 4 Pages

    Behavioral division is the most capable methodology since it utilizes genuine shopper conduct or item utilization to make refinements among business sector fragments. At the point when alluding to the S class behavioral division, it is acquired among substantial clients, it‟s an auto you can use on an everyday premise, whether going to work or to the supermarket. The vast majority of the general population that buy the S class do it for various reasons; quality, excellence, speed, and so on 8. The target market business sector for the Mercedes Benz is moderately aged individuals of center to high salaries. (25-44 year seniority ) • Mercedes-Benz Car target clients are generally rich.…

    • 908 Words
    • 4 Pages
    Improved Essays
  • Improved Essays

    Introduction We would argue that premium automobile industry and more specifically BMW; possess a global strategy. Within in this paper we will examine the strategy of the premium automobile industry as well as that of BMW’s through examples of each company’s actions. Furthermore; a discussion regarding the business structure of the company will be held. Once the structure has been identified we will explain why this all fits together and works; ultimately giving BMW a competitive advantage. In this paper we will regard the premium automobile industry as being Mercedes-Benz, BMW, and Audi.…

    • 1210 Words
    • 5 Pages
    Improved Essays
  • Improved Essays

    Level 1- Refining: Define competition and outline it scope Competition is a component of the environmental scan. It refers to the alternative firms that could provide a product to satisfy a specific market’s needs. There are various forms of competition that play apart in a company’s marketing strategy.…

    • 902 Words
    • 4 Pages
    Improved Essays