The unconscious mind is the most powerful tool we, humans, have in our arsenal. It plays a vital role in our survival as a species and manipulates our decisions in daily activities, more than we actually think. Normally, it is perceived that as humans we have a lot of control over our daily thoughts. We believe that our decisions are mainly based on our conscious mind. For example, when we purchase a product or click a button on a remote we believe that what we are doing is solely manipulated by conscious thought rather than the unconscious. But as the semester progressed, we learned that the unconscious mind plays a bigger role and may even make the final decision when it comes to these basic decisions. At the beginning of the semester,
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During an experiment, it was discovered that your subconscious seems to prepare your body way before you decide to move it. By attaching a sensory cap to the head, it was observed that in order to even click a button the body subconsciously prepared the participant to move before they finally decide to click it. It was also learned from a different study that the subconscious makes a decision almost 6 seconds before you, yourself make a …show more content…
Ads, such as car commercials, appeal to natural desires and needs such as survival, sex, and competition. There are always reasons as to why the girl in the shampoo commercial is wearing a red dress or why the car is driving away from a killer panther. Everything in a commercial is used to make sure that you, as the consumer, are compelled to buy the product. Basically commercials sell ideas like, if you want to “survive” you need to buy the new Honda Civic, “just look at it out speed a cheetah” or if you want girls falling a your feet, you need to buy the new flavor of Axe. Commercials and other ads use imagery and cognitive assertions to help led a consumer to the choice that they want. As a girl, many commercials are directed at me to buy new products in order to gain the attention of a male. Make-up, clothes, accessories, are often shown on highly successful woman or woman surrounded by men in a ploy to get me to buy the
During an experiment, it was discovered that your subconscious seems to prepare your body way before you decide to move it. By attaching a sensory cap to the head, it was observed that in order to even click a button the body subconsciously prepared the participant to move before they finally decide to click it. It was also learned from a different study that the subconscious makes a decision almost 6 seconds before you, yourself make a …show more content…
Ads, such as car commercials, appeal to natural desires and needs such as survival, sex, and competition. There are always reasons as to why the girl in the shampoo commercial is wearing a red dress or why the car is driving away from a killer panther. Everything in a commercial is used to make sure that you, as the consumer, are compelled to buy the product. Basically commercials sell ideas like, if you want to “survive” you need to buy the new Honda Civic, “just look at it out speed a cheetah” or if you want girls falling a your feet, you need to buy the new flavor of Axe. Commercials and other ads use imagery and cognitive assertions to help led a consumer to the choice that they want. As a girl, many commercials are directed at me to buy new products in order to gain the attention of a male. Make-up, clothes, accessories, are often shown on highly successful woman or woman surrounded by men in a ploy to get me to buy the