Amazon.com, Inc. or often referred to as Amazon is one of the biggest electronic commerce company in the world. It all started when 30 years old Jeffery P. Bezos, the innovative founder of Amazon, who was working on Wall Street at the time of 1994. As innovative as he is, he started to realize that the Internet was about to become an essential part of everyone’s daily life. He quit his job on Wall Street and decided to start his own company. He made a list of top 20 things to sell on the Internet and then came to the conclusion to sell books because it had the lowest starting cost and a universal demand for it. According to an interview that Bezos did, his initial start up fund came primarily from his parents living saving. His dad didn’t even
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The first one being the “1-Click Shopping” feature that was implemented to Amazon’s website on September 1997. This completely changed the way people shop, after your first order on amazon where you fill out all the payment information and shipping address, you can enable the 1-Click Shopping feature. The next time you want to buy something, all you need to do is click on the 1-Click Shopping button and it will use the payment and shipping address that you have fill out previously. The second innovation that I thought made significant contribution to Amazon’s growth was the “Super Saver Shipping”. This feature states that if the buyer bought over $25 worth of items in total then they are eligible for free shipping. I don’t know how many times that I have bought items that I was on the fence about buying because I want to get free shipping. It is a great way for them to promote users to buy more items. If someone only had $23 worth of things in their shopping cart and they see that they are so close to being eligible for free shipping, they will most likely add more items to their shopping cart. Another one of their innovation was the user of robots at their fulfillment centers. These robots are controlled by a central computer and navigate using markers on the ground. They are in charge of the storage space, they put things on shelves, move shelves …show more content…
This is most important role out of all because it is the key to trigger innovation process. The spotter looks at both internal and external environment and recognizes opportunities. In this case for Amazon or any organizations really, everyone inside the organization plays the spotter role. Each employee faces different task and different situations everyday and this allows them to recognize different need and opportunities within a company or outside of the company. For example lets say Jimmy is a worker at one of Amazon’s fulfillment facilities. One day Jimmy might have got injured trying to move something heavy from the storage shelves or got lost inside the giant warehouse trying to find an item. This makes the packing process really slow and ineffective. This is when the management team spotted that maybe there is some way they can improve this process and therefore triggered the innovation
The first one being the “1-Click Shopping” feature that was implemented to Amazon’s website on September 1997. This completely changed the way people shop, after your first order on amazon where you fill out all the payment information and shipping address, you can enable the 1-Click Shopping feature. The next time you want to buy something, all you need to do is click on the 1-Click Shopping button and it will use the payment and shipping address that you have fill out previously. The second innovation that I thought made significant contribution to Amazon’s growth was the “Super Saver Shipping”. This feature states that if the buyer bought over $25 worth of items in total then they are eligible for free shipping. I don’t know how many times that I have bought items that I was on the fence about buying because I want to get free shipping. It is a great way for them to promote users to buy more items. If someone only had $23 worth of things in their shopping cart and they see that they are so close to being eligible for free shipping, they will most likely add more items to their shopping cart. Another one of their innovation was the user of robots at their fulfillment centers. These robots are controlled by a central computer and navigate using markers on the ground. They are in charge of the storage space, they put things on shelves, move shelves …show more content…
This is most important role out of all because it is the key to trigger innovation process. The spotter looks at both internal and external environment and recognizes opportunities. In this case for Amazon or any organizations really, everyone inside the organization plays the spotter role. Each employee faces different task and different situations everyday and this allows them to recognize different need and opportunities within a company or outside of the company. For example lets say Jimmy is a worker at one of Amazon’s fulfillment facilities. One day Jimmy might have got injured trying to move something heavy from the storage shelves or got lost inside the giant warehouse trying to find an item. This makes the packing process really slow and ineffective. This is when the management team spotted that maybe there is some way they can improve this process and therefore triggered the innovation