Innovation Diffusion Theory (IDT)
Innovation is the process of creating a new technology, device or procedure (Rogers, 2003). Diffusion is the process of spreading ideas, concepts, skills and knowledge through society. The innovation diffusion theory (IDT) describes how innovations or technology become accepted and spread through societies large or small (Rogers, 2003).
In IDT the process of choosing to use a technology is known as the innovation-decision process. Through this process a person passes from gaining knowledge about the innovation to forming an attitude about the innovation (Demir, 2006). Once an attitude is formed an individual makes the decision to accept or reject the innovation. If he/she accepts the innovation, the person …show more content…
A person is in the decision stage when they participate in activities that result in acceptance or rejection of the technology or innovation. Individuals often seek a way to adopt the technology in a small way, in effect trying out the technology before fully committing. This gives the individual an opportunity to verify that the technology provides an advantage, which if it does greatly heightens acceptance (Rogers, 2003). While overall rejection of a technology happens at this stage, it can occur throughout the process. When this happens the individual ether actively rejects, meaning they were going to adopt and changed their mind, or passively rejects, meaning they never explore what adopting the technology means (Rogers, 2003). If an individual chooses to accept the technology the next stage for him/her is implementation. Implementation is actual use of the technology and many things may occur at this stage resulting in discontinuance of use. Problems in understanding how to fully implement the technology may happen. However, a change agent is helpful in resolving issues and providing education on use. Further, those who find new, or enhanced uses of the technology, called re-inventors, can provide added incentive for adopters struggling with implementation. Re-inventors encourage customization to individual needs and circumstances (Rogers,
Innovation is the process of creating a new technology, device or procedure (Rogers, 2003). Diffusion is the process of spreading ideas, concepts, skills and knowledge through society. The innovation diffusion theory (IDT) describes how innovations or technology become accepted and spread through societies large or small (Rogers, 2003).
In IDT the process of choosing to use a technology is known as the innovation-decision process. Through this process a person passes from gaining knowledge about the innovation to forming an attitude about the innovation (Demir, 2006). Once an attitude is formed an individual makes the decision to accept or reject the innovation. If he/she accepts the innovation, the person …show more content…
A person is in the decision stage when they participate in activities that result in acceptance or rejection of the technology or innovation. Individuals often seek a way to adopt the technology in a small way, in effect trying out the technology before fully committing. This gives the individual an opportunity to verify that the technology provides an advantage, which if it does greatly heightens acceptance (Rogers, 2003). While overall rejection of a technology happens at this stage, it can occur throughout the process. When this happens the individual ether actively rejects, meaning they were going to adopt and changed their mind, or passively rejects, meaning they never explore what adopting the technology means (Rogers, 2003). If an individual chooses to accept the technology the next stage for him/her is implementation. Implementation is actual use of the technology and many things may occur at this stage resulting in discontinuance of use. Problems in understanding how to fully implement the technology may happen. However, a change agent is helpful in resolving issues and providing education on use. Further, those who find new, or enhanced uses of the technology, called re-inventors, can provide added incentive for adopters struggling with implementation. Re-inventors encourage customization to individual needs and circumstances (Rogers,