Starbucks Corporate Culture Paper

1055 Words 4 Pages
Practices Every Friday morning at a Walmart Supercenter store in Mexico, just as the night shift workers are concluding their shift and the morning shift is arriving, the staff eats breakfast together. This informal, but ritualistic gathering has not only become a tradition, it is an elemental component of the corporate culture of that particular Walmart (González, 2013). Furthermore, it is important to note that this activity is essentially free, the staff bring their own meals, but the benefits of this activity make a positive fiscal impact on the performance of this store: high employee retention, a positive perception in the community, and higher employee output (González, 2013). Ritualistic activities, such as this, are affordable and …show more content…
For a social norm, or a corporate culture, to be enforced and integrated into an organization, it must be shared, followed and integrated into daily decisions and actions at all levels within a company (Guiso, Sapienza, & Zingales, 2015). A prime example of the importance, and value of prioritizing people as a critical element of corporate culture is Starbucks. Starbucks transformed a common commodity, coffee, into a multi-billion business, not because the coffee is unique, proprietary, or rare, but because Starbucks created a corporate culture that motivated the employees to create an atmosphere alluring to the public (Hinkin, 2010). As start-ups and SMEs contemplate corporate culture and personnel, hiring the right personnel, with personalities that believe in and support the emerging corporate culture, is essential (Chawla, …show more content…
Jesus frequently utilized parables to communicate essential truths in a memorable and relatable format. The use of parables is not limited to reading or re-telling the parables of Jesus. When the disciples asked Jesus to “teach them how to pray” (Luke 11:1-13), Jesus responded by providing an example and a pattern which the disciples could understand then personalize. Jesus was providing a powerful example to the disciples, and modern Christians, about how to teach people by utilizing a narrative, a story, a parable. Jesus used parables to form a personal and relatable connection with people, then transferred the truth, passion, and message. Olson, in explaining the modern power of a parable, explains that “In a parable or an oral story, meaning is transferred directly from the one sharing to the one receiving… people experience the events [of the story]” (Olson, 2014, p. 85). Companies, small and large, should embrace and encourage storytelling, narratives, parables, and the integration of oral tradition. The integration of oral tradition into organizations add tremendous value, but traditionally does not incur expense or fiscal burden. New ventures can encourage the process by sharing stories about how the company started as new employees are hired and the company expands, while established corporations are building the corporate narrative with each day of

Related Documents