Teen Spending And Behavior: A Case Study
Advertisers and business organizations are starting to increase commercial pressures on children. (Children and Advertising Consumentenbond, 1996). A lot of brand new marketing techniques are aimed at the teen and child consumers. The internet is trying to target teenagers and children with commercials for goods and service. In addition, organizations can collect information from them and use for further marketing. (Family boundaries, commercialism, and the internet: A framework of research, 2001). Because of the persuasive wealth messages targeted to specific child segments, children are less dependent on their parents with the education on consumer values. (Media and youth consumerism, 2000).
Advertising is used to spread out messages from business companies. However, more and more commercials created directly to the youth. Due to these commercials, it will bring some disadvantages to teenagers and children in different