What happened at 12.01 in the morning on August 1st 1981 would define music television and change the way a generation felt about music. MTV headquartered in New York City was the first channel to feature music video’s 24 hours a day 7 days a week invaded the airwaves of cable television. With footage of the first space shuttle launch countdown of Columbia and the launch of Apollo 11 as the words Ladies and gentlemen, rock and roll played over the footage, followed by the MTV theme song. From the very first song video killed the radio star by the Buggles MTV had set in motion a clever marketing ploy to make a generation want their MTV. Music videos became a vehicle to revive a failing career or to promote new acts. The five original VJ’s Mark Goodman, JJ Jackson, Nina Blackwood, Alan Hunter and Martha Quinn were a powerhouse of personality’s that drew in almost as many viewers as the videos with their quick wit and easy freestyles.
MTV’S style of hand held quick cuts and whipsaw cameras had a big impact on 80’s culture and was quickly adopted by many television shows including Miami Vice. MTV became the center of the music business by helping bands like Men at Work climb to the top of the American charts. MTV sparked the British Invasion, with British acts, like Duran Duran and Boy George’s Culture Club. MTV …show more content…
The visual element had many effects on the music industry, with an almost magical effect it could turn an artist into a star overnight, it helped some of the less talented bands gain popularity by having great video appeal, it also proved that Prince and Michael Jackson could dance, Joe Elliot was a hunk, and that Cher and Madonna were willing to squeeze into any slinky outfit. MTV's effect was immediate at bringing fame to unknown artist such as Human League and Bow Wow
MTV’S style of hand held quick cuts and whipsaw cameras had a big impact on 80’s culture and was quickly adopted by many television shows including Miami Vice. MTV became the center of the music business by helping bands like Men at Work climb to the top of the American charts. MTV sparked the British Invasion, with British acts, like Duran Duran and Boy George’s Culture Club. MTV …show more content…
The visual element had many effects on the music industry, with an almost magical effect it could turn an artist into a star overnight, it helped some of the less talented bands gain popularity by having great video appeal, it also proved that Prince and Michael Jackson could dance, Joe Elliot was a hunk, and that Cher and Madonna were willing to squeeze into any slinky outfit. MTV's effect was immediate at bringing fame to unknown artist such as Human League and Bow Wow