Gender Stereotypes Of Women In Political Media

Utricia Jones
Prof. Lautrec
ENG 103 Research Paper
February 11, 2015

Modern society has given a way for stride regarding gender and the way women are viewed. Unfortunately, there are some stereotypes that prevail for instance, the way women are looked at, and portrayed in the political media such as news and television. These view-points can be found in our everyday lives. The political media uses the existing advantage of American society which really proves that the male gender is more dominant over females. Women are not getting into office because men get all the attention and votes. Some of the stereotypes that have not changed are the way women are linked to sexuality and are more often portrayed as sexual objects and materialistic
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Schneider and Angela L. Bos, authors of “Journal Political Psychology” believe that the political media uses the existing advantage of American society which makes the male gender is more dominant over females and causes women are not getting into office, “Despite gains in the percentage of politicians who are female, there may still not be enough women in office for voters to form a consensus of stereotypical qualities."(2) Does female politicians empower women to vote or run for office? Both Schneider and Bos suggest that "current measures of stereotypes of female politicians are based on a questionable assumption that female politicians are similar to women." Another way of understanding that statement is how people choose their leaders. Women are portrayed to be weaker and unprepared compared to men. “Stereotypes toward women candidates especially what the media feeds us like the news, when we go to the polls, we go with the different stereotypes”.(3) Women will try get positions in government in more and much larger numbers, but they are still underrepresented in political media. Men get all the attention and votes. (Political Psychology, 2013) (Schneider Monica, Angela …show more content…
Although the media and news are meant to be objective when it comes to gender roles in politics it is clear that they side with the masculine perspective rather than the female. In turn this mainly affects the viewer who could end up being a young woman, possibly your granddaughter, niece or even your own daughter. Is this the message that the political media in America wants to send to a young vulnerable viewer? According to Julia T. Wood, author of, “Gendered Political Media: The Influence of Media on Views of Gender,” she speaks clearly of the many effects of the political view the men and women in the media are “pervasive and one of the most powerful, they are merged throughout our daily lives, political “media” insinuate their messages into our consciousness at every turn.”(1) The women are being unrepresented, “whether it is prime-time television, in which there are three times as many men as women, in which males out number females by two to one, or newscasts, in which women make up 16% of newscasters and in which stories about men are included 10 times more.”(Wood, 1992 p.

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